Top Marketing University in Canada

Top Marketing University in Canada

Top Marketing University in Canada
Meena TamangSun Nov 27 2022

Marketing is primarily concerned with describing and forecasting decision outcomes, considering all facets of the company's relationships with its clients, rivals, distributors, and industry regulators. It is an interdisciplinary field that borrows theories and approaches from various disciplines, including economics, sociology, mathematics, and statistics. 

Marketing is a major that can be pursued at undergraduate, postgraduate, and research degree levels. Certificate programs allow students to enter the field quickly, while bachelor's and master's degrees provide access to middle- and upper-level careers.

With a marketing degree, you may support companies in identifying their target markets and creating communication plans to attract and retain customers. You will be exposed to new product development, pricing, advertising, promotion, distribution, sales, business development, consumer behavior, and more.

Global ranking of some of the top universities in Canada for Marketing courses

Here is a list of the top-ranked universities in Canada specializing in marketing and related courses.

World Ranking

University

Location

50

University of Toronto

Ontario, Toronto

73

Western University

Ontario, London

77

University of British Columbia

British Columbia, Vancouver

96

University of Calgary

Alberta, Calgary

111

University of Alberta

Alberta, Edmonton

145

York University

Ontario, Toronto

147

Simon Fraser University

British Columbia, Burnaby

173

McMaster University

Ontario, Hamilton

182

University of Guelph

Ontario, Guelph

196

Concordia University

Quebec State, Montreal

226

McGill University

Quebec State, Montreal

239

Queen's University

Ontario, Kingston

252

Wilfrid Laurier University

Ontario, Waterloo

262

University of Ottawa

Ontario, Ottawa

Programs for Bachelor of Marketing with tuition fees in Canada

An undergraduate degree in marketing is offered as a bachelor of commerce program or as a concentration for programs such as a bachelor of business administration or a bachelor of management. The course duration of the program is generally 4 years. The tuition fee for the program ranges from $25,000 to $59,000 per year.

University

Courses

Tuition fees per annum

Duration

University of Toronto

Bachelor of Commerce with Specialization in Marketing

$59,320

4 years

Western University

Bachelor in Management & Organizational Studies (Food Management & Marketing)

$50,440

4 years

University of British Columbia

Bachelor of Commerce (Marketing option)

$55,384

4 years

University of Calgary

Bachelor of Commerce (Marketing specialization)

$25,678

4 years

University of Alberta

Bachelor of Commerce (Marketing major)

$37,842

4 years

York University

Bachelor of Commerce (Marketing major)

$35,997

4 years

Simon Fraser University

Bachelor of Business Administration (Marketing concentration)

$31,774

4 years

McMaster University

Bachelor of Commerce (Marketing specialization)

$44,503

4 years

University of Guelph

Bachelor in Marketing Management

$38,370

4 years

Concordia University

Bachelor of Commerce in Marketing

$27,278 – $32,120

3 to 4 years

Academic Requirements

  • An undergraduate degree requires a minimum score of 65% or equivalent at the intermediate level/ +2.
  • SAT or ACT scores if required by the university.

English Test Scores

  • IELTS: A minimum overall score of 6.5 with a minimum of 6.0 in each section
  • TOEFL: A minimum overall score of 88 with a minimum of 20 in each section
  • PTE: A minimum overall score of 61 with a minimum 60 in each section.

Programs for Masters of Marketing with tuition fees in Canada

The course duration of a master of marketing degree can be anywhere between 18 months to 2 years. Like undergraduate programs, a master’s program is also available as a concentration of Master of Management, MBA, or Master of Science degree. The tuition for the program ranges from $22,000 to $56,000 per year.

University

Courses

Tuition fees per annum

Duration

University of Calgary

Master of Business Administration with Specialization in Marketing

$29,668

20 months

York University

Master of Marketing

$56,082

1.5 years

McMaster University

Master of Business Administration with specialization in Strategic Marketing

$42,914

2 years

the University of Guelph

M.Sc. in Marketing and Consumer Studies

$22,135

2 years

Concordia University

M.Sc. in Marketing

$ 27,294

2 years

Academic Requirements

  • A 4-year undergraduate degree in subjects like Accounting, Business, Finance, or Economics from an accredited university.
  • A minimum GPA of 3.0 on a 4.0 scale.
  • A GRE or a GMAT with a recommended minimum score of 550 or equivalent if required by university. 
  • In some universities, candidates who lack the necessary background in their field of specialization may be required to take prerequisite courses in addition to the graduate program's core requirements.

English Test Scores

  • IELTS: Overall minimum score of 7.0.
  • TOEFL iBT: A minimum overall score of 94 to 110.
  • PTE: A minimum overall score of 70. 

Programs for Doctorate in Marketing with tuition fees in Canada

The doctoral program in marketing is offered by the following top universities in Canada. The research component comprises 50% and 60% of the program. The average course duration of a Ph.D. in Canada is 4-5 years.

Most Ph.D. applicants receive full or partial funding through assistantships, including stipends and waivers. Additionally, students get grants and scholarships to supplement their finance.

University

Courses

Tuition fees per annum

Duration

Western University

Ph.D. in Business Administration (Marketing)

$32,042

4 years

University of British Columbia

Ph.D. in Business Administration in Marketing and Behavioural Science

$9,313

4 years

University of Alberta

Doctor of Philosophy in Business with a Specialization in Marketing

$8,874

4 years

Simon Fraser University

Ph.D. in Marketing

$4,052

4-5 years

Academic Requirements

  • A 4-year undergraduate degree in related subjects with a GPA over 3.0.
  • A master's degree with a major in marketing and a minimum score of 65% to 70% overall.
  • As part of the application, some universities also ask for a viable research proposal of up to 5000 words which has the potential to make a significant contribution to prior literature. 
  • GRE/GMAT score may be required.

English Test Scores

  • IELTS: Overall minimum score of 7.0.
  • TOEFL iBT: A minimum overall score of 94 to 110.
  • PTE: A minimum overall score of 70. 

Top Marketing University in Canada: Scholarships

Some of the scholarships offered to international students at different universities in Canada are listed below.

University

Scholarships

Amount

University of Toronto

The Lester B. Pearson International Scholarships

Varies

University of British Columbia

Dean's Entrance Scholarship

$10,000

Women in Business Leadership Scholarship

$10,000

York University

KPMG Undergraduate Scholarship

$7,500

Schulich International Grant

Varies

Simon Fraser University

QS Scholarship for Leadership

$10,000

Margaret McNamara Education Grants

Up to $15,000

University of Guelph

Guelph entrance scholarship

$17,500 to $20,500

Top Marketing University in Canada: Scope

Canada is the most popular destination for international students from all around the world. The Canadian government has supported citizens and worked hard to make Canada a desirable immigration destination. Any firm, no matter how big or small, for-profit or nonprofit, wholesaler or retailer, prioritizes marketing. There are numerous marketing career possibilities in Canada in all disciplines of marketing/business.

Job Titles:

  • Marketing Coordinator
  • Marketing Manager
  • Product Manager
  • Fund Development Professional
  • Public Relations Representative
  • Account Executive
  • Market Research Analyst
  • Advertising Executive
  • Brand Manager
  • Lead Customer Service Manager
  • Communications Director
  • Chief Communications Officer

Top recruiters

  • ArcelorMittal
  • Canadian Tire
  • CIBC
  • Dyson
  • Grant Thornton
  • KPMG
  • Microsoft
  • Nestlé Canada
  • PepsiCo

Job Title

Range

Average

Marketing Manager

C$45k - C$88k

C$62,845

Marketing Specialist

C$48k - C$85k

C$64,524

Digital Marketing Manager

C$48k - C$85k

C$64,103

Marketing Director

C$70k - C$141k

C$95,851

Territory Manager

C$47k - C$88k

C$63,684

Marketing Research Analyst

C$38k - C$56k

C$46,426

Marketing Research Director

C$71k - C$103k

C$85,662

Product Marketing Manager

C$53k - C$93k

C$70,521

Senior Vice President (SVP), Marketing

C$116k - C$227k

C$167,889

Marketing Manager

C$45k - C$88k

C$62,845

Marketing Specialist

C$48k - C$85k

C$64,524

Digital Marketing Manager

C$48k - C$85k

C$64,103

 

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