Marketing is primarily concerned with describing and forecasting decision outcomes, considering all facets of the company's relationships with its clients, rivals, distributors, and industry regulators. It is an interdisciplinary field that borrows theories and approaches from various disciplines, including economics, sociology, mathematics, and statistics. 

Marketing is a major that can be pursued at undergraduate, postgraduate, and research degree levels. Certificate programs allow students to enter the field quickly, while bachelor's and master's degrees provide access to middle- and upper-level careers.

With a marketing degree, you may support companies in identifying their target markets and creating communication plans to attract and retain customers. You will be exposed to new product development, pricing, advertising, promotion, distribution, sales, business development, consumer behaviour, and more.

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Global ranking of some of the top universities in Canada for Marketing courses

Here is a list of the top-ranked universities in Canada specializing in marketing and related courses.

Programs for Bachelor of Marketing with tuition fees in Canada

An undergraduate degree in marketing is offered as a bachelor of commerce program or as a concentration for programs such as a bachelor of business administration or management. The course duration of the program is generally 4 years. The tuition fee for the program ranges from $25,000 to $59,000 per year.

Academic Requirements

• An undergraduate degree requires a minimum score of 65% or equivalent at the intermediate level/ +2.
• SAT or ACT scores if required by the university.

English Test Scores

• IELTS: A minimum overall score of 6.5 with a minimum of 6.0 in each section
• TOEFL: A minimum overall score of 88 with a minimum of 20 in each section
• PTE: A minimum overall score of 61 with a minimum of 60 in each section.

Programs for Masters of Marketing with tuition fees in Canada

The course duration of a master of marketing degree can be anywhere between 18 months to 2 years. Like undergraduate programs, a master’s program is also available as a concentration of Master of Management, MBA, or Master of Science degree. The tuition for the program ranges from $22,000 to $56,000 per year.

Academic Requirements

• A 4-year undergraduate degree in Accounting, Business, Finance, or Economics from an accredited university.
• A minimum GPA of 3.0 on a 4.0 scale.
• A GRE or a GMAT with a recommended minimum score of 550 or equivalent if required by the university. 
• In some universities, candidates who lack the necessary background in their field of specialization may be required to take prerequisite courses in addition to the graduate program's core requirements.

English Test Scores

• IELTS: Overall minimum score of 7.0.
• TOEFL iBT: A minimum overall score of 94 to 110.
• PTE: A minimum overall score of 70. 

Programs for Doctorate in Marketing with tuition fees in Canada

The following top universities in Canada offer the doctoral program in marketing. The research component comprises 50% and 60% of the program. The average course duration of a PhD in Canada is 4-5 years.

Most PhD applicants receive full or partial funding through assistantships, including stipends and waivers. Additionally, students get grants and scholarships to supplement their finance.

Academic Requirements

• A 4-year undergraduate degree in related subjects with a GPA over 3.0.
• A master's degree with a major in marketing and a minimum score of 65% to 70% overall.
• As part of the application, some universities also ask for a viable research proposal of up to 5000 words which has the potential to make a significant contribution to prior literature. 
• GRE/GMAT score may be required.

English Test Scores

• IELTS: Overall minimum score of 7.0.
• TOEFL iBT: A minimum overall score of 94 to 110.
• PTE: A minimum overall score of 70. 

Top Marketing University in Canada: Scholarships

Some of the scholarships offered to international students at different universities in Canada are listed below.

Top Marketing University in Canada: Scope

Canada is the most popular destination for international students from all around the world. The Canadian government has supported citizens and worked hard to make Canada a desirable immigration destination. Any firm, no matter how big or small, for-profit or nonprofit, wholesaler or retailer, prioritizes marketing. There are numerous marketing career possibilities in Canada in all disciplines of marketing/business.

Job Titles:

• Marketing Coordinator
• Marketing Manager
• Product Manager
• Fund Development Professional
• Public Relations Representative
• Account Executive
• Market Research Analyst
• Advertising Executive
• Brand Manager
• Lead Customer Service Manager
• Communications Director
• Chief Communications Officer

Top recruiters

• ArcelorMittal
• Canadian Tire
• CIBC
• Dyson
• Grant Thornton
• KPMG
• Microsoft
• Nestlé Canada
• PepsiCo