Certificate in Search Engine Optimization

SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy. Programme Objectives Know how to make your website SEO friendly Understand Mobile responsive design & Importance of HTTPs Delve into specifications of Site schema & Technical Website Optimization Know the role of URL Architecture and do Page Speed Analysis Find out concepts related to Broken links, 301 redirects, Canonicalization, & Custom 404 Error pages Programme Outcomes Explain the role and importance of digital marketing and SEO in a rapidly changing business landscape Discuss the key elements of a Search Engine Optimization strategy Illustrate how the effectiveness of a keyword campaign can be measured Demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, Social media, keyword search and Blogs