The need for positions in digital marketing is high, and according to Official statistics, the total amount of money Canada spends on digital advertising is billions. Canada is home to numerous prestigious colleges that provide a wide range of digital marketing and advertising degrees, making it one of the top locations for international students.
This is the most popular area for strategists to pursue their graduate education. Additionally, Canadian digital marketing programs' quality of living and outstanding/practical academic instruction draw marketing students from worldwide.
The solid and unstoppable force of digital marketing dominates today's corporate world. It is the future marketing strategy and will become much more critical, particularly in Canada.
Digital marketing will rank highly in the Canadian job market in 2022 compared to other sectors. Because of its great demand and associated employment opportunities, it distinguishes itself from different specialties.
Why study Digital Marketing in Canada?
- After graduation, local and foreign students have excellent employment chances thanks to Canada's top institutions for digital marketing. With an average base pay for a digital marketer between 40,880 and 78,000 CAD, this career path is prevalent among students.
- The excellent infrastructure and curriculum have made Canadian digital marketing universities stand out internationally.
- In addition, Canadian colleges and universities are well known for providing significant technological and educational opportunities to overseas students.
- You will have unmatched career chances in Canada as a digital marketer. By the year 2029, there will reportedly be more than 44,100 new employment openings in Canada for digital marketers, according to reports.
Top University for Digital Marketing in Canada: QS World Ranking
Canada offers cutting-edge course content, technology-driven instructional approaches, cutting-edge marketing strategies, and unusual industrial experiences in digital marketing.
This blog has put together a list of the top digital marketing colleges based on QS world ranking for you to pick from to help you get accepted to the best universities for digital marketing in Canada.
Rank |
University |
Location |
12 |
University of Toronto |
Toronto |
21 |
University of British Columbia |
Vancouver |
25 |
University of Waterloo |
Waterloo |
44 |
McGill University |
Montreal |
=104 |
University of Alberta |
Edmonton |
251-300 |
Carleton University |
Ottawa |
251-300 |
McMaster University |
Hamilton |
251-300 |
York University |
Toronto |
Bachelor of Digital Marketing: University, Program & Cost
As a graduate of this four-year program, you will be prepared to create marketing strategies for established and newly emerging digital media and distribution channels, striving for 360-degree customer involvement through campaigns based on marketing analytics.
Students will learn about various marketing tactics and gain knowledge of comprehensive business analytics and marketing insights.
The following is a list of the best undergraduate digital marketing colleges in Canada:
University |
Program |
Tuition Fee CAD |
University of Waterloo |
Media & Professional Communication |
$30,000 - $35,000 |
Fanshawe College |
Bachelor of Commerce (Digital Marketing) |
$5,000 - $10,000 |
Dalhousie University |
Bachelor in Cinema & Media Studies |
$10,000 - $15,000 |
York University |
Bachelor of Digital Media |
$20,000 - $25,000 |
Western University |
Bachelor of Professional Communication |
$25,000 - $30,000 |
University of Toronto |
Bachelor of New Media Studies |
$45,000 - $50,000 |
Academic Requirements
- Official Intermediate level transcripts, characters, provisional certificates
- Meet the language test score requirements like IELTS, TOEFL, and PTE with your desired university’s cutoff.
- IELTS: 6.0 with a minimum band score of 6.0 in all sections
- PTE: 59 - 64
- TOEFL: 83
- Duolingo: 95 - 100
- CAEL: 50
Master of Digital Marketing: University, Program & Cost
The Master of Digital Marketing program in Canada is relatively new and sweeping the nation and the globe. Digital media, digital content, social media accounts, and advertising are all covered in this course.
Most Canadian universities offer a postgraduate study called a Master in Digital Marketing. Depending on the educational setting and the curriculum, the course may last one to two years. Along with assisting in skill development, the curriculum provides students with high-level knowledge of brand promotion and how to use new approaches and methods to engage with consumers.
The reach of digital marketing is enormous in this age of widespread digitization. As a result, students interested in social media marketing, digital platform marketing, and building a digital presence might consider pursuing an MS in Digital Marketing.
Students who pursue a master's degree in digital marketing in Canada learn about the various tactics that can help them successfully establish an online presence and connect with their target market.
The following are some of the top Canadian colleges that provide MS or PG programs in digital marketing in Canada:
University |
Program |
Tuition Fee CAD |
University of Alberta |
MS Computer Science with Specialization in Multimedia |
$17,000 - $22,000 |
McMaster University |
EMBA in Digital Transformation |
$83,000 |
University of Waterloo |
MS in Digital Experience Innovation |
$25,000 - $30,000 |
Simon Fraser University |
MS in Digital Media |
$70,000 |
York University |
MS/MA in Digital Media |
$40,000 - $45,000 |
Ontario Tech University |
MSc in the Digital Media |
$30,000 - $35,000 |
University of British Columbia |
MS in Digital Media |
$20,000 - $25,000 |
Academic Requirements
- A 4-year honors degree from a reputable institution in the relevant discipline or its equivalent.
- Minimum B grade in all academic areas (GPA of 3.0 on a scale of 4.3, or 73–76%).
- IELTS or TOEFL scores for English competence.
- Some universities advise requiring two to three years of work experience.
- Some professional experience with ideas like social media, internet marketing, or marketing management.
- Recommendation letters (2 to 3; at least one needs to be academic and one professional).
- CV/Resume updated.
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Scholarships
While earning a degree abroad might occasionally be pricey, Canada's reputation as a student-friendly country guarantees that exceptional students have fantastic options. A variety of scholarships are available in the nation for foreign students.
The best digital marketing schools in Canada offer a variety of scholarships and bursaries, including multiple university-specific, privately sponsored, and government-supported awards. At the time of admission, several universities may provide entrance scholarships to applicants from abroad.
The scholarships listed below may interest you while you pursue your studies in digital marketing in Canada.
Scholarships |
Benefits |
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Job Scope in Canada after Studying Digital Marketing
Canada's top digital marketing schools will give you a high employability rate and a promising career. The average yearly pay for digital marketing professionals in Canada is 68,000. In addition to finding employment, students in Canada can pursue higher education through a master's or postgraduate diploma in digital marketing.
Given the growing demand for digital marketing, it is a wise decision. Companies still use radio, television, and newspapers to promote, but they are increasingly focusing on and expanding their use of digital media.
Here are a few of the most well-known job descriptions, along with corresponding payscale wage ranges:
Job profile |
Salary Average Annum |
Content Strategists |
60,000 CAD |
Web Content Managers |
64,000 CAD |
Market Research Analysts |
68,000 CAD |
Social Media Specialist |
52,000 CAD |
SEO Executive |
48,000 CAD |