Master of Digital Marketing in USA

Master of Digital Marketing in USA

Master of Digital Marketing in USA
Tn AryalTue Mar 15 2022

The popularity and demand of Digital Marketing (DM) is increasing each day. The reason behind this is DM allows you to reach a bigger pool of audiences for less money. This ultimately works in driving business sales and growth. 

Master of Digital Marketing in USA will equip you with the necessary knowledge to grow any business in this modern world.  

This encompasses targeting or messaging to specific prospects and tracking the effectiveness of marketing initiatives based on metrics.

Digital marketing is broad and it includes everything from social media to search engines to email. 

As a result, excelling in DM is a pathway to the success of any big or small business. 

The graduate-level Digital marketing program intends to produce knowledgeable graduates who are prepared for the growing, ever-changing and fast-paced atmosphere of digital marketing.

These are some major courses you will study:

  • Social Media and the Brand
  • Digital Marketing Research
  • E-Commerce Marketing/Direct Marketing (B2C)
  • Consumer Behaviour in the Online Environment
  • Data Analysis, Metrics and Measurement of Digital Marketing
  • Ethics and Social Responsibility in a Digital Age
  • Digital Advertising
  • Online Consumer Behavior & Social Engagement
  • Virtual Business Operations and Management
  • Targeted Marketing & Social Optimization
  • Search Engine Optimization
  • Customer Relations and the Online Environment
  • Managing Change in Digital Marketing
  • Global Strategies in Digital Marketing
  • Advanced Digital Campaign Integration
  • Web Design and Development
  • Advanced Web-Based Design Strategies for Marketing & Advertising

Why study Master of Digital Marketing in USA?

  • Pursuing a Master's in Digital marketing will help to learn prime concepts such as B2B Digital Marketing, Web Analytics, Business Analytics, Data Visualisation and Online Metrics, Search Marketing, Digital Marketing Strategy, Digital Marketing Strategic Experience and so on. 
  • The universities in the USA offers Master in DM both on-campus and off-campus
  • High career prospects upon graduation
  • According to Glassdoor.com, the average salary in the digital marketing realm with experience of up to 3 years is USD 53,280

Top Universities for Master of Digital Marketing in USA

These are some leading universities in the USA to study Master of Digital Marketing

University

Course Offered

NYU Stern

MBA Digital Marketing

Sacred Heart University

MS Digital Marketing

Georgia Tech

MSDM (MS Digital Media)

University of Southern California Annenberg

MS in Digital Social Media

University of Connecticut

MBA Digital Marketing Strategy (elective)

Pace University

Master in Social Media and Mobile Marketing

Yeshiva University

MSc Digital Marketing & Media

Bellarmine University

MSc Digital Marketing

Digital Marketing Courses in USA for international students

The US Universities and colleges offer Master of Digital Marketing courses in several ways. While some offer MS in Digital Marketing, some offer MBA with specialisation in Digital Marketing and so on. Universities also offer graduate certificates in Digital Marketing courses. 

Check out these graduate-level DM courses in the USA: 

  1. The University of Alabama- Graduate Certificate in Social Media
  2. Santa Clara University- MBA, Marketing Concentration, Digital Marketing and eCommerce Emphasis
  3. Sacred Heart University- MS in Digital Marketing
  4. George Washington University- MBA Concentration- Marketing Communication & Digital Marketing
  5. Lewis University- MBA-Concentration in Social Media Marketing
  6. Rutgers University- Mini MBA: Digital Marketing
  7. Eastern Tennessee State University- Digital Marketing, M.S.
  8. Eastern Michigan University: MBA with specialisation in E-Business
  9. UC Berkeley: PG Diploma in Digital Marketing
  10. Lindenwood University- Masters in Social Media and Digital Content Strategy

Masters in Digital Marketing Fees

The cost of Studying Master of Digital Marketing in the USA could cost international students from USD 20,000 to 70,000 per year.

University

Approximate tuition fees in USD (Annual unless otherwise mentioned)

East Tennessee State University

706 per credit

Rutgers Business School

14,208 per semester

Northern Illinois University

26,901.6

NYU Stern

75,200 for course

Pace University

39,241

Georgia Tech

49,706

University of Connecticut

37,450

Georgian Court University

USD 737 per credit (total 30 credits)

Florida International University

62,235

Admission Requirements for Master of Digital Marketing in USA

East Tennessee State University

  • Course Name: Online Master of Science in Digital Marketing
  • Course Duration: 8 months
  • English Test Scores: 
    • TOEFL: Overall 79
  • Academic Requirements: A 4-year bachelor's degree in marketing, digital marketing, or other business-related degrees with a minimum GPA of 2.5. 
  • Other Requirements: 
    • Completed application
    • SOP (150 to 300 words)
    • Official transcripts of an undergraduate degree
    • 3 LOR
    • Current CV
  • Application deadlines: April 30 for the fall semester
  • Application fees: USD 65

Rutgers Business School

  • Course Name: Master of Science in Digital Marketing
  • Course Duration: 30 credits (9- 12 months)
  • English Test Scores: 
    • PTE: 68
  • Academic Requirements: A 4 year bachelor's degree in any area with a minimum of 3.0 GPA.
  • Other Requirements: 
    • Completed application
    • 3 Essays
    • Official transcripts of undergraduate degree
    • Experience
    • 3 strong LOR
    • Current CV

Note that this is an online program and it doesn't grant F-1 Visas.

Northern Illinois University

  • Course name: MS in Digital Marketing
  • Course Duration: 8 months
  • English Test Scores: 
    • TOEFL: Overall 80
    • IELTS: Overall 6.5
  • Academic Requirements: A competitive Bachelor's degree. Students with lagging academics can boost their profile with GMAT Scores. Otherwise, GMAT Scores are not mandatory. 
  • Other Requirements: 
    • Completed application
    • Statement of Purpose (SOP)
    • Official transcripts of an undergraduate degree
    • 2 LOR from academic or professional source
    • Current CV

NYU Stern

  • Course name: MBA Specialisation in Digital Marketing (2 years)
  • English Test Scores: 
    • TOEFL: Overall 90
    • IELTS: Overall 7.0
  • Academic Requirements: A competitive Bachelor's degree with at least a 3.2 GPA. 
  • Other Requirements: 
    • Completed application
    • Statement of Purpose (SOP)
    • Official transcripts of an undergraduate degree
    • 2 LOR from academic or professional source
    • Current CV
    • GRE/GMAT Scores

Georgian Court University

  • Course Name: Online MS Communication and Digital Marketing
  • Course Duration: 1-2 years
  • English Test Scores: 
    • IELTS: Overall 6.5
  • Academic Requirements: A Bachelor's degree with a minimum GPA of 2.4. 
  • Other Requirements: 
    • Completed application
    • Statement of Purpose (SOP)
    • Official transcripts of undergraduate degree
    • 2 LOR
    • Current CV

Florida International University

  • Course Name: Master of Science in Marketing
  • Course Duration: 1-2 years
  • English Test Scores: 
    • IELTS: Overall 6.5
    • Duolingo: 105
    • TOEFL IBT: 80
    • TOEFL PBT: 550
    • TOEFL CBT: 213
  • Academic Requirements: A Bachelor's degree with a minimum GPA of 3.0 GPA 
  • Other Requirements: 
    • Completed application
    • Statement of Purpose (SOP)
    • Official transcripts of undergraduate degree
    • 3 LOR
    • Video Statement of Purpose
    • Current CV

Scholarships

University

Scholarship

Scholarship information

NYU Stern

Dean’s Scholarship

Covers full tuition fees

Named Faculty Scholarship

Covers full tuition fees

Leadership Accelerator Scholarship

Offered to students who demonstrate high leadership potential

Directors Scholarship

Value: USD 50,000

Eligibility: Strong academic merit

Pace University

Pace University Deans & President's Scholarship

Value: USD 3,200- USD 7,380

Yeshiva University

Yeshiva University Bright Futures Scholarship

USD 25,000

 

Yeshiva University Graduate Scholarships

Value varies

Scholarship and financial aid are also available in the form of Graduate Assistantship. This will provide students with full tuition fees waiver and also offer them a yearly stipend of USD 12,000 to USD 23,000 per year in exchange for 20 hours of work per week.  

Scope of Digital Marketing in USA after master degree

With a Master's Degree in Digital Marketing, you can make a career in a number of areas like

  • Paid social media
  • Sales skills
  • Drip marketing
  • Analytics
  • Visual storytelling
  • SEM
  • SEO
  • Agile Development
  • Design
  • Video Advertisement

Popular recruiters for digital marketing professionals: 

  • Starcom Worldwide
  • Zero Gravity Marketing
  • Infosys
  • Philips
  • Microsoft
  • NBC Universal
  • Prudential Financial
  • Lowe’s Companies

Digital Marketing jobs and salaries in USA-

Job Title

Range

Average

Marketing Director

$54k - $140k (Estimated *)

$88,816

Digital Marketing Manager

$47k - $105k (Estimated *)

$69,884

Digital Marketing Analyst

$34k - $57k (Estimated *)

$43,464

Digital Strategist

$38k - $77k (Estimated *)

$52,884

Account Executive

$43k - $98k (Estimated *)

$62,371

Associate Media Director

$93k - $126k (Estimated *)

$109,181

Social Media Strategist

$33k - $58k (Estimated *)

$43,850

Social Media Manager

$38k - $66k (Estimated *)

$49,893

Senior Search Engine Marketing Manager

$77k - $126k (Estimated *)

$99,079

Senior Graphic Designer

$30k - $50k (Estimated *)

$38,945

Senior Data Analyst

$81k - $121k (Estimated *)

$99,909

Search Engine Optimization (SEO) Marketing Strategist

$40k - $69k (Estimated *)

$52,889

Project Manager, Multimedia

$49k - $96k (Estimated *)

$70,749

Multimedia Designer

$29k - $53k (Estimated *)

$39,478

Marketing Specialist

$33k - $55k (Estimated *)

$42,583

Marketing Manager

$61k - $114k (Estimated *)

$84,141

Manager of Program Operations

$56k - $124k (Estimated *)

$82,886

 

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