Master of Marketing in Canada

Master of Marketing in Canada

Master of Marketing in Canada
Saru Niraula

Due to their ever-increasing demand, marketing courses in Canada are a widely sought-after curriculum among students nowadays. 

A Master in Marketing in Canada is a business degree that teaches marketing professionals the principles of business and advertising. 

So, if you are interested in pursuing a profession in marketing, this article will assist you in making the finest decision of your life. We walk you through every facet of a Master of Marketing in Canada, including top colleges, entrance criteria, fees, and job opportunities.

Why study Master of Marketing in Canada?

There are several reasons to pursue marketing courses in Canada. It is not only regarded as the top country for educational excellence, but it is also seeing rapid expansion in the marketing area. Some of the motivations to pursue an MS in Marketing in Canada are as follows:

  • Employment opportunities: 
    • The advertising market is estimated to be valued at 12.5 billion dollars by the end of 2023, making it Canada's largest and fastest-growing industry
    • Furthermore, the marketing job sectors will have a 19% increase in employment by 2029. There will be around 19,900 new employment opportunities in Canada by the end of 2029
  • A Master's degree in Marketing from Canada can lead to lucrative and substantial job scope such as Marketing Manager, Market Research Analyst and so on.
  • Compared to other reputable countries, Canadian universities and colleges are comparatively less expensive. A master's degree in Commerce in Canada typically costs between 12,000 and 35,000 CAD per year in tuition. 
  • Canadian institutions provide internships, financial aid, and scholarships to help students with their expenses.

Student Life in Canada.

Master of Marketing in Canada: Difference between MSc in Marketing and Marketing MBA

Master's in marketing is often provided in two categories of degree courses in Canada. It is available as a Marketing MBA, a specialised program, and a Master of Science in Marketing, a study or a research-based program. 

Although admissions to MSc in Marketing are lower than those to Marketing MBA, more students choose the former to obtain in-depth expertise. You might want to know the difference between these two courses. 

The table below compares the differences between a Marketing MBA and an MSc in Marketing in Canada:

Msc in Marketing 

Marketing MBA

MSc in marketing is a more research-driven degree concentrating on marketplace customer behaviour. 


It focuses on increasing knowledge of marketing concepts and theories in performing innovative advertising analyses and creating business marketing strategies.

Marketing MBA is indeed a specialised and professional curriculum.


It emphasises advanced analytics of the business, marketplace analytics, advertisement, promotional strategies, and several marketing paths such as internationalisation, digital marketing, and internet marketing.

The duration of this course is two years

The duration of this course is one year

Graduates of this program are typically recruited in positions such as Market Analyst, Marketing Director, Marketing Management, Sales Manager, and so on.

Graduates of this course are typically recruited in positions such as Brand Manager, Operations Manager, Marketing Channel Strategies, and so on.

Their average salary range after graduation is 60,000 USD to 120,000 CAD

Their average salary range after graduation is 40,000 USD to 100,000 CAD

Top Universities for Studying Masters of Marketing in Canada

Several renowned universities in Canada offer Master's degrees in Marketing. This program is commonly categorised as MSc in Marketing and MBA in Marketing. 

The following are some of the top Canadian universities that offer Master's degrees in Marketing programs:

University Name

Location

University of Toronto

Toronto, Canada

University of British Columbia

Vancouver, Canada

McGill University

Montreal, Canada

Western University - Ivey Business School

London, Canada

University of Alberta

Alberta, Canada

Queen’s University

Kingston, Canada

York University

Toronto, Canada

University of Calgary

Calgary, Canada

Concordia University

Montreal, Canada

McMaster University

Hamilton, Canada

Master of Marketing in Canada: Course Duration and Programs Offered

University Name

Course Duration

Programs Offered

University of Toronto

2 years

Master in Business Administration

University of British Columbia

16 months

Master of Business Administration

McGill University

12 months

Master of Business Administration concentrated in Marketing

Western University - Ivey Business School

16 months

Marketing MBA

University of Alberta

1 year

Master of Business Administration

Queen's University

2 years

MSc in Marketing

York University

1 year

Master of Marketing (MMKG)

The University of Calgary

2 years

Mba in Marketing

Concordia University

20 months

MSc in Marketing

McMaster University

12 months

MPP in Digital Society

Master of Marketing in Canada: Tuition fees

Depending upon the program and significance taken, duration of the program and university, you may find variance in tuition fees for masters in marketing among Canadian universities. 

University

Tuition fee in CAD (full course)

University of Toronto

1,33,740

University of British Columbia

67,541.80

McGill University

99,500

Western University - Ivey Business School

72,000

University of Alberta

27,964.5

Queen's University

79,900

York University

84,100

The University of Calgary

40,125 per 8 months

Concordia University

32,108.57

McMaster University

55,500

Master of Marketing in Canada: Admission Process and Requirements

The following documents should be submitted to apply for admission to Canadian Universities to pursue a Master's degree.

  • Minimum Bachelor's Degree Program Eligibility Score, Comparable To Canadian Degree 
  • English Language Proficiency Scores (IELTS, TOFEL, PTE, CAEL) 
  • Standardised Test Scores (SAT or ACT), if needed
  • Scores on the GRE/GMAT (If required)
  • Statement of Purpose (SOP)
  • Transcripts of Previous Universities' 
  • Study Permits
  • Curriculum Vitae
  • Passport
  • Recommendation Letter
  • Fees for applications

Note: These are all the general prerequisites for registering in various courses around the country; additional particular prerequisites may vary depending on the procedures of the universities.

Also, Read Living Cost in Canada

University-Specific Entry Requirements

University of Toronto: Master of Marketing

The University of Toronto (U of T) is a highly regarded public university in Toronto and a global leader in higher education and research. This three-campus university (St. George, Mississauga, and Scarborough) educates about 93,000 foreign students, including over 23,000. This University offers a wide range of management programs, such as a master's in marketing, a Marketing MBA, etc.

Requirements for admission

  • A four-year honours program Bachelor's degree (or equivalent) with a B average (73-75%) in the final two years of undergraduate studies
  • IELTS: Minimum of 6.5
  • TOFEL: Minimum of 89
  • PTE-A: Minimum of 60
  • Transcripts from all of the attended graduate and undergraduate universities
  • Personal statement detailing interest and goals in the desired program
  • Two references, with an option for a third reference. 
  • The preferred scores are 550 (GMAT) or 55th percentile in all sections (GRE). The GMAT or GRE is a requirement for all applicants. 
  • Professional resume enlisting the work experience or training relevant to the graduate degree program.

University of British Columbia: Master of Marketing

The University of British Columbia is a global teaching, learning, and research centre routinely ranked among the world's top 20 public institutions. The University of British Columbia values innovation and turns ideas into action. UBC has provided opportunities for people with the curiosity, ambition, and vision to make a better world since 1915.

Requirements for admission

  • A four-year honours program Bachelor's degree (73-75%)
  • IELTS: 7.0
  • TOFEL: 100
  • PTE-A: 70
  • CAEL (Canadian Academic English Language Test) minimum overall score of 70
  • Transcripts from all of the attended graduate and undergraduate universities
  • Personal statement detailing interest and goals in the desired program
  • 2 references, with an option for a third reference. 
  • GMAT: 550, GRE: 155
  • Professional resume enlisting the work experience or training relevant to the graduate degree program.

All You Need to Know About GRE for Universities & Colleges in Canada.

Concordia University

Concordia University's marketing program is a research-based curriculum developed for those wanting to expand their knowledge of current marketing ideas, tools, and methodologies. This curriculum will help you gain superior analytical and problem-solving abilities that companies in today's sectors appreciate.

Requirements for admission

  • A four years bachelor's degree in a relevant field with a minimum CGPA of 3.
  • IELTS: 7.0 overall with no band below 6.5 
  • TOEFL iBT: 95 overall with no band below 20
  • Duolingo: minimum 120
  • Transcript from all of the attended graduate and undergraduate universities
  • Statement of Purpose
  • 3 recommendation letters
  • A GMAT score of minimum 580 or better.

Western University - Ivey Business School

Western University is also one of the best research universities in Canada. Western discoveries promote economic, social, health, and cultural growth in Canada and across the world, from basic to applied knowledge.

Requirements for admission

  • A four-year Bachelor's degree (or equivalent) with a B average (73-75%) in the final two years of undergraduate studies
  • TOEFL (minimum internet-based score of 100)
  • General OR Academic IELTS (minimum total score of 7)
  • MELAB (minimum score of 85)
  • PTE (minimum score of 70)
  • CAEL (minimum overall score of 60 required with no part less than 60)
  • Duolingo (minimum 125)
  • Transcript from all of the attended graduate and undergraduate universities
  • Personal statement detailing interest and goals in the desired program
  • 2 references, with an option for a third reference. 
  • Professional resume enlisting the work experience or training relevant to the graduate degree program.
  • Application Fee- 150 CAD

York University

York University is the world's top international teaching and research university, empowering a varied community with their distinctly global views in order to equip students for long-term professional and personal success. The university's marketing program equips students with the critical analysis and decision-making abilities necessary by today's marketers.

Requirements for admission

  • A bachelor's degree from a recognized postsecondary school with a minimum B + average in the past two full years (or equivalent) of academic work.
  • IELTS: 7.0
  • TOFEL: 100
  • PTE-A: 60
  • Transcript from all of the attended graduate and undergraduate universities
  • Personal statement detailing interest and goals in the desired program
  • 2 references, with an option for a third reference. 
  • Professional resume enlisting the work experience or training relevant to the graduate degree program.

The University of Calgary

The University of Calgary is one of Canada's leading universities for comprehensive research. The college, which was created in 1966, supports international students from 155 different countries. There are five campuses and fourteen faculties within the institution. Overseas students make up 10% of the undergraduate student body and 25% of the graduate student body at the University of Calgary. Master of Marketing, Master of business administration, executive master of business administration, and more programs are available at the university.

Requirements for admission

  • A 4 years bachelors degree with minimum of 70% in aggregate
  • IELTS: 8.0
  • TOFEL: 108
  • PTE-A: 70
  • Transcript from all of the attended graduate and undergraduate universities
  • Personal statement detailing interest and goals in the desired program
  • 2 references, with an option for a third reference. 
  • Professional resume enlisting the work experience or training relevant to the graduate degree program.

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FAQs

What are the admission requirements for a Master of Marketing program in Canada?

Admission requirements for a Master of Marketing program in Canada may vary among universities but typically include a bachelor's degree from a recognized institution, a competitive GPA, letters of recommendation, a statement of purpose, and satisfactory scores on standardized tests like the GMAT or GRE. Some programs may also require relevant work experience.

What career opportunities are available after completing a Master of Marketing in Canada?
Graduates with a Master of Marketing degree in Canada can pursue various career paths in marketing, such as marketing managers, brand managers, market research analysts, advertising executives, digital marketing specialists, and sales managers. They can work in diverse retail, advertising, consulting, technology, and consumer goods industries.

How long does it take to complete a Master of Marketing program in Canada?
The duration of a Master of Marketing program in Canada typically ranges from 12 to 24 months, depending on the university and whether the program is full-time or part-time. Full-time programs generally last one to two years, while part-time options may take longer to complete.

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