Master of Marketing in Canada

Master of Marketing in Canada

Master of Marketing in Canada
Saru NarulaSun Jun 05 2022

Marketing courses in Canada are a widely sought-after curriculum among students nowadays, owing to its ever-increasing demand. 

A Masters in Marketing in Canada is a business degree that teaches marketing professionals the principles of business and advertising. 

The curriculum is designed especially for students who want to improve their understanding of marketing theories and apply them to undertake advanced marketing research.

A master of Marketing program is available at Canadian institutions as a two-year degree program. 

Students who want to pursue a master's in Marketing in Canada could earn yearly incomes ranging from 37,000 USD to 78,000 USD after graduation. In the subsequent years, job growth is predicted to expand by 10% on average.

Foreign students studying for an MSc Marketing degree in Canada are eligible for both university-specific and government-funded scholarships that range from 7,500 USD to 16,500 USD.

So, if you are interested in pursuing a profession in marketing, this article will assist you in making the finest decision of your life. We walk you through every facet of a Master of Marketing in Canada, including top colleges, entrance criteria, fees, and job opportunities.

Why study Master of Marketing in Canada?

There are several reasons to pursue marketing courses in Canada. It is not only regarded as the top country for educational excellence, but it is also seeing rapid expansion in the marketing area. Some of the motivations to pursue an MS in Marketing in Canada are as follows:

  • Opportunities For employment: 
    • The advertising market is estimated to be valued 12.5 billion dollars by the end of 2023, making it Canada's largest and fastest-growing industry
    • Furthermore, the marketing job sectors will have a 19% increase in employment by 2029. There will be around 19,900 new employment opportunities in Canada by the end of 2029
  • A Master's degree in Marketing from Canada can lead to lucrative and substantial job scope such as Marketing Manager, Market Research Analyst and so on
  • Compared to other reputable countries, Canadian universities and colleges are comparatively less expensive. A master's degree in Commerce in Canada will typically cost between 12,000 and 35,000 CAD per year in tuition. 
  • Canadian institutions provide internships, financial aid, and scholarships to help students with their expenses

Master of Marketing in Canada: Difference between MSc in Marketing and Marketing MBA

Master's in marketing is often provided in two categories of degree courses in Canada. It is available as a Marketing MBA, a specialised program, and as a Master of Science in Marketing, a study or a research-based program. 

Although admissions to MSc in Marketing are lower than those to Marketing MBA, more students are choosing the former to obtain in-depth expertise in the subject. You might want to know the difference between these two courses. 

The table below compares the differences between a Marketing MBA and an MSc in Marketing in Canada:

Msc in Marketing 

Marketing MBA

MSc in marketing is a much more research-driven degree that concentrates on marketplace customer behaviour. 


It focuses on increasing knowledge of marketing concepts and theories utilised in performing innovative advertising analyses and creating business marketing strategies

Marketing MBA is indeed a specialised and professional curriculum.


It emphasises advanced analytics of the business, marketplace analytics, advertisement, promotional strategies, as well as several marketing paths such as internationalisation, digital marketing, and internet marketing

The duration of this course is two years

The duration of this course is one year

Graduates of this program are typically recruited in positions such as Market Analyst, Marketing Director, Marketing Management, Sales Manager, and so on

Graduates of this course are typically recruited in positions such as Brand Manager, Operations Manager, Marketing Channel Strategies, and so on

Their average salary range after graduation is 60,000 USD to 120,000 CAD

Their average salary range after graduation is 40,000 USD to 100,000 CAD

Top Universities for studying Masters of Marketing in Canada

Several renowned universities in Canada offer Master's degrees in Marketing. This program is commonly categorised as MSc in Marketing and MBA in Marketing. 

The following are some of the top Canadian universities that offer Master's degree in Marketing program:

Top Marketing Universities in Canada: QS World University Ranking 2022 by Subject 

QS Global Ranking

University Name

Location

32

University of Toronto

Toronto, Canada

36

University of British Columbia

Vancouver, Canada

50

McGill University

Montreal, Canada

73

Western University - Ivey Business School

London, Canada

123

University of Alberta

Alberta, Canada

132

Queen’s University

Kingston, Canada

139

York University

Toronto, Canada

201-250

University of Calgary

Calgary, Canada

251-300

Concordia University

Montreal, Canada

251-300

McMaster University

Hamilton, Canada

Master of Marketing in Canada: Course duration and Programs offered

University Name

Course Duration

Programs Offered

University of Toronto

2 years

Master in Business Administration

University of British Columbia

16 months

Master of Business Administration

McGill University

12 months

Master of Business Administration concentrated in Marketing

Western University - Ivey Business School

16 months

Marketing MBA

University of Alberta

1 year

Master of Business Administration

Queen's University

2 years

MSc in Marketing

York University

1 year

Master of Marketing (MMKG)

The University of Calgary

2 years

Mba in Marketing

Concordia University

20 months

MSc in Marketing

McMaster University

12 months

MPP in Digital Society

Master of Marketing in Canada: Tuition fees

Depending upon the program and major taken, duration of the program and university, you may find variance in tuition fees for masters in marketing among Canadian universities. 

University

Tuition fee in CAD (full course)

University of Toronto

1,33,740

University of British Columbia

67,541.80

McGill University

99,500

Western University - Ivey Business School

72,000

University of Alberta

27,964.5

Queen's University

79,900

York University

84,100

The University of Calgary

40,125 per 8 months

Concordia University

32,108.57

McMaster University

55,500

Master of Marketing in Canada: Admission Process and Requirements

The following documents should be submitted to apply for admission in the Canadian Universities for pursuing Master's degree.

  • Minimum Bachelor's Degree Program Eligibility Score, Comparable To Canadian Degree 
  • English Language Proficiency Scores (IELTS, TOFEL, PTE, CAEL) 
  • Standardised Test Score (SAT or ACT), if needed
  • Scores on the GRE/GMAT (If required)
  • Statement of Purpose (SOP)
  • Transcripts of Previous Universities' 
  • Study Permits
  • Curriculum Vitae
  • Passport
  • Recommendation Letter
  • Fees for applications

Note: These are all the general prerequisites for registering in various courses around the country; additional particular prerequisites may vary depending on the procedures of the universities.

University Specific Entry Requirements

University of Toronto: Master of Marketing

The University of Toronto (U of T) is a highly regarded public university in Toronto as well as a global leader in higher education and research. This three-campus university (St. George, Mississauga, and Scarborough) educates about 93,000 students, including over 23,000 foreign students. This University offers a wide range of management programs such as a master's in marketing, a Marketing MBA, and so on.

Requirements for admission

  • A four-year honours program Bachelor's degree (or equivalent) with a B average (73-75%) in the final two years of undergraduate studies
  • IELTS: Minimum of 6.5
  • TOFEL: Minimum of 89
  • PTE-A: Minimum of 60
  • Transcript from all of the attended graduate and undergraduate universities
  • Personal statement detailing interest and goals in the desired program
  • 2 references, with an option for a third reference. 
  • The preferred scores are 550 (GMAT) or 55th percentile in all sections (GRE). The GMAT or GRE is a requirement for all applicants. 
  • Professional resume enlisting the work experience or training relevant to the graduate degree program.

University of British Columbia: Master of Marketing

The University of British Columbia is a global centre for teaching, learning, and research that is routinely ranked among the world's top 20 public institutions. The University of British Columbia values innovation and turns ideas into action. UBC has been providing opportunities for people with the curiosity, ambition, and vision to make a better world since 1915.

Requirements for admission

  • A four-year honours program Bachelor's degree (73-75%)
  • IELTS: 7.0
  • TOFEL: 100
  • PTE-A: 70
  • CAEL (Canadian Academic English Language Test) minimum overall score of 70
  • Transcript from all of the attended graduate and undergraduate universities
  • Personal statement detailing interest and goals in the desired program
  • 2 references, with an option for a third reference. 
  • GMAT: 550, GRE: 155
  • Professional resume enlisting the work experience or training relevant to the graduate degree program.

Concordia University

Concordia University's marketing program is a research-based curriculum developed for those who desire to expand their knowledge of current marketing ideas, tools, and methodologies. This curriculum will help you gain superior analytical and problem-solving abilities that companies in today's sectors appreciate.

Requirements for admission

  • A four years bachelor's degree in a relevant field with a minimum CGPA of 3.
  • IELTS: 7.0 overall with no band below 6.5 
  • TOEFL iBT: 95 overall with no band below 20
  • Duolingo: minimum 120
  • Transcript from all of the attended graduate and undergraduate universities
  • Statement of Purpose
  • 3 recommendation letters
  • A GMAT score of minimum 580 or better.

Western University - Ivey Business School

Western University is also one of the best research universities in Canada. Western discoveries promote economic, social, health, and cultural growth in Canada and across the world, from basic to applied knowledge.

Requirements for admission

  • A four-year Bachelor's degree (or equivalent) with a B average (73-75%) in the final two years of undergraduate studies
  • TOEFL (minimum internet-based score of 100)
  • General OR Academic IELTS (minimum total score of 7)
  • MELAB (minimum score of 85)
  • PTE (minimum score of 70)
  • CAEL (minimum overall score of 60 required with no part less than 60)
  • Duolingo (minimum 125)
  • Transcript from all of the attended graduate and undergraduate universities
  • Personal statement detailing interest and goals in the desired program
  • 2 references, with an option for a third reference. 
  • Professional resume enlisting the work experience or training relevant to the graduate degree program.
  • Application Fee- 150 CAD

York University

York University is the world's top international teaching and research university, empowering a varied community with their distinctly global views in order to equip students for long-term professional and personal success. The university's marketing program equips students with the critical analysis and decision-making abilities necessary by today's marketers.

Requirements for admission

  • A bachelor's degree from a recognized postsecondary school with a minimum B + average in the past two full years (or equivalent) of academic work.
  • IELTS: 7.0
  • TOFEL: 100
  • PTE-A: 60
  • Transcript from all of the attended graduate and undergraduate universities
  • Personal statement detailing interest and goals in the desired program
  • 2 references, with an option for a third reference. 
  • Professional resume enlisting the work experience or training relevant to the graduate degree program.

The University of Calgary

The University of Calgary is one of Canada's leading universities for comprehensive research. The college, which was created in 1966, supports international students from 155 different countries. There are five campuses and fourteen faculties within the institution. Overseas students make up 10% of the undergraduate student body and 25% of the graduate student body at the University of Calgary. Master of Marketing, Master of business administration, executive master of business administration, and more programs are available at the university.

Requirements for admission

  • A 4 years bachelors degree with minimum of 70% in aggregate
  • IELTS: 8.0
  • TOFEL: 108
  • PTE-A: 70
  • Transcript from all of the attended graduate and undergraduate universities
  • Personal statement detailing interest and goals in the desired program
  • 2 references, with an option for a third reference. 
  • Professional resume enlisting the work experience or training relevant to the graduate degree program.

Master of Marketing in Canada: Scholarships

Canada offers some of the top scholarship programs in the world for international students, which assist students to manage their expenditures while also easing their financial load.

Scholarships in Canada typically range from 7,500 USD to 16,500 USD. Also,  keep in mind that all these scholarships are awarded solely on the basis of performance and merit. The following are some of the scholarships available in Canada:

Scholarship Name

University

Amount of Scholarship in CAD

Dean's Scholarship

University of Saskatchewan

Offers the amount of 18,000 in Masters for two years

President's Scholarship

University of Guelph

This scholarship 2022 at the University of Guelph in Canada will be worth $42,000 and will include a research assistantship post as well as mentoring from a top professor at the university.

Master’s Academic Excellence Scholarship

University of Concordia

A $2,500 stipend is given to full-time graduate students at Concordia who are pursuing a master's degree.

International President's Entrance Scholarship

Western University

$50,000 is awarded as $20,000 in year one and $10,000 each year in years two through four.

The winners will be given a single room in the house.

Master of Marketing in Canada: Career and Scope after graduation

The marketing sector is one of the fastest expanding in the globe. Graduates can specialise as marketing professionals or in advertisements, marketing, promotions, or public affairs. After finishing a master's degree in marketing in Canada, a marketing graduate can earn roughly CAD70,000. The management industry in Canada is in great demand, and it is simple to find work there if you have a degree from one of its colleges or universities. According to the BMO Labour Market Report Card, Ontario has one of the finest employment markets in the country. Since 2019, the employability rate has increased by around 18%.

The table below displays the average annual income after graduation and the predicted growth in career opportunities for Masters of Marketing graduates in Canada.

Position

Average salary per year in CAD

Predicted Growth rate

Marketing Manager

75000

8%

Market Research Analyst

78000

20%

Quality Management officer

60000

9.4%

Advertising & Promotions Manager

40000

6%

Sales Manager

50000

5%

Financial Research Analyst

70000

15%

A master's degree in marketing in Canada assists the students with many advanced and sophisticated marketing strategies and executive positions in today's quickly evolving marketing and advertising sector.

Related Posts :

blog

Master of Information Technology (IT) in Canada

Master of IT in Canada. Best Universities with affordable fees for MIT in Canada for international students.
Jyoti L.Wed Jul 14 2021
blog

Bachelor of nursing in Canada

Is Bachelor of Nursing or BSc Nursing in Canada worth it for international students? Tuition fees, Universities and Requirement to study Nursing in Canada
Karuna KarkiThu Jul 15 2021