How To Write An Introduction To A GMAT AWA Essay

How To Write An Introduction To A GMAT AWA Essay

How To Write An Introduction To A GMAT AWA Essay
Sahil Dahal

It takes a careful and thorough approach to start the process of obtaining a perfect score of 6 in the GMAT AWA exam. Let's delve deeply into the nuances of the process, exploring indispensable tools that pave the way for effective preparation.

Check More: How To Study For The GMAT?

Step 1: Proficiency in the Art of Analysis

To construct a compelling argument analysis, it's essential to acquaint yourself with two pivotal tools that serve as the cornerstone of success:

GMAT Write: An all-encompassing writing tool that provides a platform for honing your analytical writing skills. It offers unique essay prompts and scores your essays using the official GMAT exam algorithm. While it comes at a cost of $29.99, the insights gained from its evaluation can be invaluable in understanding the expectations of the GMAT AWA section.

AWA Template by Chineseburned from gmatclub: A proven structural guide designed by an experienced GMAT participant. This template, available on the gmatclub forum, provides a blueprint for constructing a well-organized argument analysis essay.

Step 2: Sharpening Your Analytical Sword Through Deliberate Practice

Elevate your AWA proficiency by engaging in targeted, intentional practice sessions. Utilize a curated list of questions designed to challenge and refine your analytical writing abilities. The practice questions serve as a practical application of the skills acquired in Step 1, allowing you to internalize the strategies and techniques needed for success.

GMAT Write – Your AWA Practice Ally

Delve into the features and functionality of 'GMAT Write,' a practical tool meticulously provided by GMAC. Understand how this tool meticulously evaluates your AWA essay across four critical categories, providing valuable insights that shape the crafting of an exemplary essay.

Understanding 'GMAT Write' Evaluation Criteria

Navigate through the intricacies of the four key categories used for scoring:

Analysis of the Issue: Evaluate your ability to dissect and critically analyze the argument's core issue.

Supports Ideas: Assess your capability to substantiate your critiques with relevant reasons and examples.

Organizes Coherent Ideas: Examine the clarity and organization of your response, ensuring a logical flow of ideas.

Language Control: Gauge your command over language, including diction, syntax, and adherence to the conventions of standard written English.

Also Check: How To Start Preparing For The GMAT


Immerse yourself in the detailed exploration of a tried-and-true AWA template crafted by the esteemed 'Chineseburned.' Gain a profound understanding of the essay structure, unraveling the strategic elements embedded in each paragraph.

Structure of the Essay

Introduction: Articulate a concise restatement of the argument and identify its flaws. Preview the main points to be discussed in subsequent paragraphs.

First Paragraph: Present your first critique of the argument and support it with a relevant example.

Second Paragraph: Introduce your second critique of the argument and substantiate it with a supporting example.

Third Paragraph: Pose probing questions that highlight the argument's weaknesses due to missing information.

Fourth Argument (Extra Paragraph): Propose additional information that could strengthen the argument, an optional paragraph not included in the Chineseburned template.

Conclusion: Summarize the identified flaws and reinforce the argument's weakness, emphasizing how the suggested improvements could have bolstered its strength.

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GMAT AWA Essay Sample

"The Excelsior Company plans to introduce its own brand of coffee. Since coffee is an expensive food item, and since there are already many established brands of coffee, the best way to gain customers for the Excelsior brand is to do what Superior, the leading coffee company, did when it introduced the newest brand in its line of coffees: conduct a temporary sales promotion that offers free samples, price reductions, and discount coupons for the new brand."

Discuss how well reasoned you find this argument. In your discussion, be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.


The Excelsior Company's plan to introduce its own brand of coffee relies on the argument that a temporary sales promotion mirroring the strategy used by Superior, the leading coffee company, will effectively attract customers. While the proposal seems reasonable at first glance, a closer examination reveals several flaws in the argument.

Firstly, the analogy drawn between Excelsior and Superior may be problematic. Superior, as the market leader, might have had a different market entry strategy that cannot be easily replicated by Excelsior. The argument assumes that what worked for Superior, a well-established brand, will yield the same results for Excelsior, a newcomer. Without information on Superior's entry timeline and the market dynamics at that time, this assumption remains untested.

Secondly, the argument lacks essential information about the target market and pricing strategy for Excelsior's coffee. If Superior's success is attributed to its affordable pricing strategy and widespread market presence, the same approach may not be suitable for Excelsior, especially if it aims to cater to a niche market with high-end, luxury coffee. The proposed sales promotion might not align with the brand positioning and pricing strategy Excelsior intends to adopt.

Moreover, the argument overlooks potential shifts in consumer behavior and preferences. In the contemporary market, consumers are increasingly inclined towards sustainable and ethically sourced products. Without incorporating such considerations into the proposed promotion, Excelsior might miss an opportunity to appeal to the evolving preferences of the target audience.

To strengthen the argument, the Excelsior Company should conduct a comprehensive market analysis, including an assessment of Superior's historical market entry strategy, a clear definition of Excelsior's target market, and a pricing strategy that aligns with the brand positioning. Additionally, incorporating sustainability and ethical sourcing in the proposed promotion could enhance Excelsior's appeal to a wider audience.

In conclusion, while the Excelsior Company's plan draws inspiration from Superior's success, the argument lacks the necessary depth and analysis required to ensure its viability. A more thorough evaluation of market dynamics, target audience, and pricing strategies is imperative to make an informed decision about the effectiveness of the proposed sales promotion for introducing Excelsior's brand of coffee.

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