If you are considering pursuing an MBA degree, it can be challenging to choose between different specialisations. Two popular MBA specialisations are International Business and Marketing; choosing between them can be challenging. An MBA in International Business focuses on the global aspects of business, while an MBA in Marketing concentrates on developing marketing strategies and promoting products or services.
In this blog, we will discuss the differences between an MBA in International Business and vs MBA in Marketing and help you decide on which path to take.
MBA in International Business
An MBA in International Business is a postgraduate program that prepares students for global business careers. This program equips students with the knowledge and skills necessary to work effectively in various international business settings, including multinational corporations, international organisations, and non-governmental organisations (NGOs).
The MBA in International Business curriculum typically includes courses in international finance, cross-cultural management, global marketing, international trade and investment, supply chain management, and global strategy. Graduates of this program are equipped with the ability to understand the complexities of global business operations and the cultural differences that shape international commerce. They also have strong communication, analytical, and problem-solving skills, making them highly sought-after by employers in today's global economy.
MBA in Marketing
MBA in Marketing is a popular specialisation within the field of business administration that focuses on various aspects of marketing and its application in business. Students pursuing an MBA in Marketing gain expertise in different areas such as consumer behaviour, market research, branding, advertising, sales, and digital marketing. The course equips them with the knowledge and skills to develop and execute marketing strategies to help businesses grow and succeed in the competitive marketplace. With the increasing importance of digital marketing, the MBA in Marketing program also focuses on digital marketing strategies, social media marketing, and e-commerce. Graduates can pursue career opportunities in various industries, including advertising, brand management, product management, sales, marketing research, and public relations.
Course Comparison of MBA in International Business Vs MBA in Marketing
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Criteria |
MBA in International Business |
MBA in Marketing |
|
Focus area |
Global business operations |
Marketing Strategy and Tactics |
|
Curriculum |
Covers international business, cross-cultural management, global marketing, and foreign trade |
Focuses on market research, consumer behaviour, brand management, advertising, and sales |
|
Job roles |
International business analyst, global marketing manager, international trade consultant, supply chain manager, international sales executive |
Marketing manager, brand manager, advertising manager, market research analyst, social media manager |
|
Skills developed |
Cross-cultural communication, global strategic thinking, problem-solving, negotiation, adaptability |
Marketing research and analysis, consumer behaviour analysis, creativity, communication, brand management |
|
Job location |
MNCs, international organizations, global consultancy firms |
Marketing agencies, FMCG companies, retail organizations, e-commerce companies |
|
Salary Potential |
Varies by industry and job role, but typically high-paying |
Varies by industry and job role, but typically high-paying |
Eligibility Required MBA in International Business Vs MBA in Marketing
The eligibility criteria for MBA in International Business and MBA in Marketing are generally the same across most universities and colleges. However, specific requirements may vary based on the institution's policies and regulations.
For both courses, the following eligibility criteria are commonly required:
- Bachelor's degree: Candidates should have a Bachelor's degree in any stream from a recognised university. Some universities may require a minimum percentage of marks in the Bachelor's degree.
- Work experience: Some universities may require work experience of a certain number of years. For MBA in Marketing, some institutions may require work experience in marketing.
- Entrance exams: Candidates must appear for entrance exams such as GMAT, GRE, CAT, or XAT, depending on the institution's requirements.
- English language proficiency: Candidates must demonstrate their proficiency in the English language by scoring well in tests such as TOEFL, IELTS, or PTE.
Top Colleges for MBA in International Business
Here are some of the top colleges for an MBA in International Business:
- INSEAD Business School, France
- Harvard Business School, USA
- London Business School, UK
- HEC Paris, France
- Stanford Graduate School of Business, USA
- University of Oxford - Saïd Business School, UK
- IMD Business School, Switzerland
- IE Business School, Spain
- ESCP Business School, France
- SDA Bocconi School of Management, Italy
Top Colleges for MBA in Marketing
- Northwestern University - Kellogg School of Management
- Columbia Business School
- University of Pennsylvania - Wharton School
- Harvard Business School
- Stanford Graduate School of Business
- INSEAD
- London Business School
- University of Chicago - Booth School of Business
- Massachusetts Institute of Technology - Sloan School of Management
- The University of California, Berkeley - Haas School of Business
MBA in International Business Vs MBA in Marketing Career Scope
An MBA in International Business and an MBA in Marketing offer different career opportunities. Graduates with an MBA in International Business are typically prepared for roles that involve overseeing international business operations, such as managing global supply chains, working with foreign suppliers, and conducting international marketing campaigns. They may work as global business development managers, international operations managers, or international trade consultants positions.
On the other hand, those with an MBA in Marketing are usually qualified for roles in advertising, sales, and market research, such as marketing manager, brand manager, advertising executive, or market research analyst. These professionals are responsible for creating and executing marketing campaigns, developing brand strategies, and analysing consumer behaviour to identify market trends.
Both degrees can lead to lucrative career opportunities, and the choice between the two ultimately depends on an individual's interests and career goals. Graduates with an MBA in International Business tend to work for large multinational corporations. In contrast, those with an MBA in Marketing may work in various industries, from healthcare to technology to entertainment.
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Talk to an ExpertFAQs
What is the difference between MBA in International Business and MBA in Marketing?
MBA in International Business focuses on global business management, international trade, and cross-cultural communication, while MBA in Marketing focuses on marketing strategy, consumer behaviour, and advertising.
What are the career options after completing MBA in International Business or MBA in Marketing?
After completing an MBA in International Business, you can work as an international business analyst, global marketing manager, or international trade consultant. After completing an MBA in Marketing, you can work as a marketing manager, brand manager, or advertising executive.
What are the eligibility criteria for pursuing an MBA in International Business or Marketing?
To pursue an MBA in International Business or Marketing, you typically need a bachelor's degree from a recognised university, a good GMAT/GRE score, work experience, and proficiency in English.
What is the duration of an MBA in International Business or Marketing?
The duration of an MBA in International Business or Marketing is typically two years, but some universities may offer shorter or longer programs.
Can I pursue an MBA in International Business or MBA in Marketing online?
Many universities offer online MBA programs in International Business or Marketing, which can be pursued anywhere worldwide. However, you may need to attend some on-campus classes or seminars.
What is the average salary after completing an MBA in International Business or MBA in Marketing?
The average salary after completing an MBA in International Business or Marketing varies depending on the country of employment, industry, job role, and years of experience. However, the salary range is generally higher than that of a bachelor's degree holder.
