Marketing is a collection of interconnected business activities used to plan, price, promote, and distribute goods and services.
Marketing students study buyer behaviour, marketing research, market segmentation, product and service development, pricing strategies, distribution systems, advertising and promotion, and strategies to meet consumer needs and organizational goals.
In the United States, marketing courses are available as undergraduate, postgraduate taught, and research degrees. To earn your degree as an international student, you can choose from the top colleges and universities in the USA that specialize in marketing programs.
Bachelor's and master's degrees can cost up to $57,000 per year, whereas diplomas and vocational courses are less expensive and provide you with sufficient knowledge to get a job.
After graduation, you can develop your career in various fields such as digital marketing, brand marketing, integrated marketing communication, marketing analytics and research, marketing strategy, pricing strategy, and many more. These can help them progress to further senior management positions.
This article will guide you to get all the necessary information about top marketing Universities in the USA with their respective courses, programs and tuition fees required.
Global ranking of some of the top universities in the USA for Marketing courses
Here is a list of the top ten universities in the USA specialising in marketing courses.
University |
Location |
Columbia University |
New York (NY), United States |
Texas (McCombs) |
Austin (TX), United States |
USC (Marshall) |
Los Angeles (CA), United States |
Michigan State University (Broad College of Business) |
East Lansing (MI), United States |
Texas A&M (Mays) |
College Station (TX), United States |
Purdue (Krannert) |
West Lafayette (IN), United States |
Arizona (Eller) |
Tucson (AZ), United States |
John Hopkins (Carey) |
Baltimore (MD), United States |
Maryland (Smith) |
College Park (MD), United States |
American (Kogod) |
Washington (DC), United States |
|
Top Marketing University in the USA: Bachelor of Marketing
The four-year Bachelor of Marketing degree program provides students with instruction in marketing theory and practice through courses. After completing an undergraduate degree, many people earn a Bachelor of Marketing degree.
Hundreds of schools and institutions nationwide offer a bachelor's in marketing. The top marketing universities in the USA for getting a marketing bachelor's degree are listed below.
The tuition cost of studying for a bachelor’s degree in marketing generally ranges from 30,000 USD to 60,000 USD annually from top Marketing Universities in the USA.
Top Marketing University in the USA: Bachelor of Marketing (Program and Course Duration)
Here is a list of top Marketing Universities in the USA for a Bachelor of Marketing with specified programs and course duration:
University |
Courses |
Duration/Credit hours |
Texas (McCombs) |
BBA in marketing |
4 years |
USC (Marshall) |
Bachelor of Science in Business Administration with specialization in Marketing |
4 years |
Michigan State University (Broad College of Business) |
B.A. in Marketing |
4 years |
Texas A&M (Mays) |
Bachelor of Business Administration in Marketing |
4 years |
Purdue (Krannert) |
B.S. in marketing |
4 years |
Arizona (Eller) |
B.S. in marketing |
4 years |
Maryland (Smith) |
Bachelor of Business (Marketing) |
4 years |
Top Marketing University in the USA: Bachelor of Marketing (Tuition Fees)
The following table provides a list of some universities and the tuition fees for overseas students offering a bachelor's program in marketing or a closely related field.
University |
Tuition fees per annum |
Texas (McCombs) |
$46,498 |
USC (Marshall) |
57,256 |
Michigan State University (Broad College of Business) |
$42,022 |
Texas A&M (Mays) |
$41,226 |
Purdue (Krannert) |
$32,540 |
Arizona (Eller) |
$36,620 |
Maryland (Smith) |
$37,931 |
Bachelor of Marketing: Entry Requirements
Academic Requirements
- An undergraduate degree requires a minimum of 70% at the intermediate level/ +2.
- Some universities require an SAT with a score of at least 1020-1220 out of 1600.
English Test Scores
- IELTS: A minimum score of 6.0 with a minimum of 6.0 in reading and writing.
- TOEFL iBT: A minimum overall score of 71 with no less than 15 sub-score in reading and writing.
- PTE: An overall score of 53.
- Duolingo: An overall score of 105.
Top Marketing University in the USA: Master of Marketing
In the USA, a master's degree in marketing might take between 10 months and two years to complete. It is offered under various names in the USA, including Master of Science in Marketing and Master of Business Administration in Marketing.
With the help of this course, marketing professionals should be able to organize advertising and promotion campaigns for radio, television, print, outdoor, web, etc.
The tuition cost of studying for a Master’s degree in marketing generally ranges from 30,000 USD to 80,000 USD annually from top Marketing Universities in the USA.
Top Marketing University in the USA: Master of Marketing (Program and Course Duration)
Here is a list of top Marketing Universities in the USA for Master of Marketing with specified programs and course duration:
University |
Courses |
Duration/Credit hours |
Columbia University |
Master of Science in Marketing Science |
1 year (30 credit) |
Texas (McCombs) |
Master of Science in Marketing |
10 months |
USC (Marshall) |
Master of Science in Marketing |
1 year(30 credit) |
Michigan State University (Broad College of Business) |
MS in Marketing Research |
1 year (34 credits) |
Texas A&M (Mays) |
Master of Science in Marketing |
10.5 month |
Purdue (Krannert) |
Master of Science in Marketing |
10-month (33 credits) |
Arizona (Eller) |
Master of Science in Marketing |
12 months |
John Hopkins (Carey) |
Master of Science in Marketing |
1 year (36 credits) |
Maryland (Smith) |
Master of Science in Marketing Analytics |
1 year (30 credit) |
American (Kogod) |
MS in Marketing |
11 Months |
Top Marketing University in the USA: Master of Marketing (Tuition Fees)
Here is a list of top universities in the USA that offer postgraduate degrees in marketing and their annual tuition for international students.
University |
Tuition fees per annum |
Columbia University |
$67,612 |
Texas (McCombs) |
$53,000 |
USC (Marshall) |
$50,208 |
Michigan State University (Broad College of Business) |
$37,500 |
Texas A&M (Mays) |
$33,634 |
Purdue (Krannert) |
$45,111 |
Arizona (Eller) |
$51,864 |
John Hopkins (Carey) |
$79,800 |
Maryland (Smith) |
$50,352 |
American (Kogod) |
$55,980 (Full Tuition Fees) |
Master of Marketing: Entry Requirements
Academic Requirements
- A 4 year Bachelor's degree from an accredited institution.
- A minimum GPA of 3.0 on a 4.0 scale.
- Some universities require a GMAT score of 600 or a GRE score of 152 verbal and 154 quantitative.
English Test Scores
- IELTS: A minimum score of 6.5 and a minimum of 6.0 in reading and writing.
- TOEFL iBT: A minimum overall score of 80.
- PTE: An overall score of 70.
- Duolingo: An overall score of 110.
Top Marketing University in the USA: PhD in Marketing (Program and Course Duration)
A few universities offer research degrees in marketing or related topics. Below is a list of research programs and course duration offered by top universities in the USA. Universities generally fund PhD courses. Non-funded tuition may cost up to $65,000 per year.
University |
Courses |
Duration |
Columbia University |
PhD in Marketing |
5 years |
Texas (McCombs) |
PhD in Marketing |
5 years |
USC (Marshall) |
Doctor of Philosophy degree program in business administration/marketing |
5 years |
Michigan State University (Broad College of Business) |
PhD in Marketing |
5 years |
Texas A&M (Mays) |
Ph.D. in Business Administration – Marketing |
5 years |
Purdue (Krannert) |
PhD in Marketing |
3-4 years |
Arizona (Eller) |
Management (PHD) - Marketing |
5 years |
Maryland (Smith) |
PhD in Marketing |
5 years |
PhD in Marketing: Entry Requirements
Academic Requirements
- A bachelor’s degree with a GPA over 3.5.
- A relevant master's degree in the related field.
- As part of the application, some universities also ask for a viable research proposal of up to 5000 words which has the potential to make a significant contribution to prior literature.
- A strong GRE/GMAT score is recommended.
English Test Scores
- IELTS: A minimum score of 6.5 and a minimum of 6.0 in reading and writing.
- TOEFL iBT: A minimum overall score of 80.
- PTE: An overall score of 70.
- Duolingo: An overall score of 110.
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Top Marketing University in the USA: Scholarships
Some scholarships offered to international students at different universities in the USA are listed below.
University |
Scholarships |
Amount |
Texas (McCombs) |
General ISSS Financial Aid |
$4,000 per semester |
Jerry D. Wilcox Community Engagement Scholarship |
$3,500 |
|
John Hopkins (Carey) |
The American Association of University Women |
$2,000 to $12,000 |
The National Founder's Graduate Business Student Scholarship |
$500 |
|
Maryland (Smith) |
Terrapin Scholar |
$2,500 - $15,000 |
American (Kogod) |
Boren Undergraduate Scholarship |
$20,000 |
Josephine de Kármán Fellowship |
$22,000 for graduate students and $14,000 for undergraduate students |
Top Marketing University in the USA: Scope
Marketing graduates with experience are high in demand as they’re proactive, highly engaged and trained to have a business mindset. That makes them sought-after across a range of professional roles including:
- Digital marketing.
- Marketing consulting.
- Product marketing.
- Fashion marketing
- Advertising manager
- Brand/product manager
Likewise, some top recruiters for marketing graduates are:
- ESPN
- Netflix
- Disney
- Hyundai
- NYX
Job Title |
Range |
Average |
Marketing Manager |
$50k - $103k |
$71,575 |
Marketing Director |
$60k - $149k |
$97,477 |
Marketing Specialist |
$40k - $75k |
$53,322 |
Digital Marketing Specialist |
$42k - $75k |
$56,220 |
Marketing Coordinator |
$36k - $67k |
$47,509 |
Digital Marketing Manager |
$50k - $95k |
$69,573 |
Senior Marketing Manager |
$76k - $145k |
$106,730 |