Marketing has enormous potential in the USA and worldwide because marketers are responsible for developing integrated marketing strategies and solutions that address market challenges and exploit internal organisational and external market opportunities. 

Master of Marketing in the USA is 10 months to 2 years long graduate business program. It is offered as Master of Science in Marketing, Master of Business Administration in Marketing and so on in the USA.

This course aims to produce marketing professionals who can plan advertising and promotional campaigns, such as radio, television, print, outdoor, online, etc. 

Additionally, depending upon the major and specialisations, graduates should be able to use powerful tools in digital marketing for paid search ads, search engine optimization (SEO), organic social media, social media ads and mobile marketing strategies. 

The career areas for marketing students after completing their Masters are-

• Sales and Promotion
• Marketing Management
• Purchasing and Procurement
• Management
• Entertaining Marketing
• Branding
• Strategy
• Market research
• Buyer behaviour
• Product management
• International issues

Why study Master of Marketing in the USA?

• 11 out of the top 50 universities for Master of Marketing globally are located in the USA. 
• The salary for professionals with a Master of Marketing degree from the USA ranges from USD 65,000 to USD 120,000. 
• Globally recognized degrees. 
• You can get finished this degree within a shorter period. 

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Top Universities for Master of Marketing in the USA 

Bachelor in Digital Marketing in the USA

Master of Marketing Fees in the USA

International student's tuition fees for Marketing in the USA range from USD 30,000 to 80,000 annually. 

Master of Marketing Admission Requirements for international students

University Specific Requirements

University of Michigan-Dearborn

• Course Name: MS- Marketing
• Course Duration: 10-12 months
• English Test Scores: 
• IELTS: 6.5
• TOEFL IBT: 84
• TOEFL PBT: 560
• Duolingo: 105
• Academic Requirements: Applicants must pass a 4 year Bachelor's degree from an accredited institution with a minimum C grade. 
• Other Requirements:
• Unofficial transcripts of all the universities or colleges
• Statement of Purpose
• 1 LOR
• GRE/ GMAT Scores
• Resume

Note that if applicants have at least 3 years of progressively responsible work experience and a minimum of 3.2 GPA in an undergraduate degree, GRE/GMAT Score requirement will be waived to get admission in the MS Marketing program at the University of Michigan-Dearborn 

University of Arizona (Eller College of Management)

• Course Name: Master of Science in Marketing
• Course Duration: 12 months
• English Test Scores: 
• IELTS: 7, minimum 7.0
• TOEFL IBT: 85
• PTE: Overall 60
• Academic Requirements: Applicants must pass a 4 year Bachelor's degree from an accredited institution in the USA or its international equivalent. 
• Other Requirements:
• Official transcripts of all the universities or colleges
• Statement of Purpose
• 2 LOR
• Resume
• GRE/ GMAT Scores (not required for September 2022)

The University of Illinois Chicago

• Course Name: Master of Science in Marketing
• Course Duration: 1 year
• English Test Scores: 
• IELTS: 6.5
• Academic Requirements: Applicants must pass a 4 year Bachelor's degree in management, business,  marketing or other related degrees with a minimum GPA of 2.75. 
• Other Requirements:
• Official transcripts of all the universities or colleges
• Statement of Purpose
• 1-3 LOR
• Resume
• GRE/ GMAT Scores (waived if students have a cumulative GPA of 3.0+ in all majors)

University of South Florida

• Course Name: Master of Science in Marketing
• English Test Scores: 
• IELTS: 6.5
• Academic Requirements: Applicants must pass a 4 year Bachelor's degree in a related degree from an accredited institution. 
• Other Requirements:
• Official transcripts of all the universities or colleges
• Statement of Purpose
• Resume
• Relevant Work Experience
• GRE/ GMAT Scores (waived if students have a cumulative GPA of 3.5+ in Bachelor's degree or at least 3 years of managerial or professional work experience.)

Florida International University

• Course Name: Master of Science in Marketing
• English Test Scores: 
• IELTS: 6.5
• TOEFL IBT: 80
• TOEFL PBT: 550
• TOEFL CBT: 213
• Duolingo: 105
• Academic Requirements: Applicants need to pass a 4 year Bachelor's degree in a related degree from an accredited institution with a minimum GPA of 3.0 on a 4.0 scale.
• Other Requirements:
• Official transcripts of all the universities or colleges
• Video Statement of Purpose
• 3 LOR
• Current Resume
• Minimum 3 years of professional, relevant Work Experience

University of Cincinnati

• Course Name: Master of Business Administration in Marketing
• English Test Scores: 
• IELTS: 6.5
• TOEFL IBT: 80
• Duolingo: 105
• PTE: 47
• Academic Requirements: Applicants must pass a 4 year Bachelor's degree in a related degree from an accredited institution. 
• Other Requirements:
• Academic Transcripts
• Statement of Purpose (SOP)
• Resume
• Essay
• 2 LORs
• GRE/ GMAT Scores
• Application fees: USD 65

Purdue University

• Course Name: Master of Science in Marketing
• English Test Scores: 
• IELTS: 7.5, minimum 7.0
• TOEFL IBT: 93, minimum 22 in speaking and reading, 20 in writing and 18 in listening.
• Academic Requirements: Applicants need to pass a 4 year Bachelor's degree in a related degree from an accredited institution with a minimum of 2.4 GPA for stem degrees and 2.6 GPA for non-stem degrees. 
• Other Requirements:
• Official academic Transcripts
• Resume
• Essay
• Video Essay
• 2 LORs
• GRE/ GMAT Scores (minimum of 500 in GMAT or equivalent in GRE)
• Application fees: USD 65

Michigan State University

• Course Name: Master of Science in Marketing
• English Test Scores: 
• IELTS: 7.0
• TOEFL IBT: 100
• TOEFL CBT: 250
• PTE: 70
• Academic Requirements: Applicants must pass a 4 year Bachelor's degree in business management from an accredited institution.
• Other Requirements:
• Official academic Transcripts of all colleges and universities attended before. 
• Resume
• Academic SOP
• 3 LORs
• GRE/ GMAT Scores (waived off for applicants with a minimum GPA of 3.5 in a Bachelor's degree)

Some of the universities in the USA where you can study Master's degree in Marketing without GRE/GMAT Scores are- 

• DePaul University - Kellstadt
• University of Phoenix
• Lake Forest College, Chicago
• Loyola University - Quinlan
• Boston University
• Villanova University
• Suffolk University - Sawyer

Scholarships

• Partial Tuition Scholarship
• Graduate School Scholarship
• Purdue Master’s Scholarship
• Dean’s Alumni Advisory Board (DAAB) Scholarships
• SGA Residential Scholarship
• Full bright Scholarship

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Scope of Marketing in USA Post Masters

Marketing has abundant scope in the USA. Marketing Managers and Research Analysts are listed as two of the “Top 25 Jobs” by U.S. News & World Report.

 Marketing Manager jobs, with a median salary of $115,750, are expected to grow by 12 per cent. In contrast, Marketing Research Analyst jobs, with a median salary of $60,300, are expected to grow 32 per cent.

Some of the most popular employers/ recruiters for deserving marketing graduates in the USA are- 

• Accenture
• Amazon
• Disney
• Hexagon Mining
• Magna International
• NBCUniversal
• Raytheon
• Salesforce
• SunQuest
• Target
• U-Haul
• Walmart
• William-Sonoma

Master in Marketing Salary US: