Master of Marketing in USA

Master of Marketing in USA

Master of Marketing in USA
Ramala BhandariFri Jan 28 2022

Marketing has huge potential in the USA and worldwide because marketers are responsible for developing integrated marketing strategies and solutions that address market challenges and exploit internal organisational and external market opportunities. 

Master of Marketing in the USA is a 10 months to 2 years long graduate business program. It is offered as Master of Science in Marketing, Master of Business Administration in Marketing and so on in the USA.

This course aims to produce marketing professionals who can plan advertising and promotional campaigns, such as radio, television, print, outdoor, online, etc. 

Additionally, depending upon the major and specialisations, graduates should also be able to use major tools in digital marketing for paid search ads, search engine optimization (SEO), organic social media, social media ads and mobile marketing strategies. 

The career areas for the marketing students after completing their Masters are-

  • Sales and Promotion
  • Marketing Management
  • Purchasing and Procurement
  • Management
  • Entertaining Marketing
  • Branding
  • Strategy
  • Market research
  • Buyer behaviour
  • Product management
  • International issues

Why study Master of Marketing in the USA?

  • 11 out of top 50 universities for Master of Marketing globally are located in the USA. 
  • The salary for professionals with a Master of Marketing degree from the USA is in the range of USD 65,000 to USD 120,000. 
  • Globally recognized degrees. 
  • You can get finished with this degree within a shorter period of time. 

Top Universities for Master of Marketing in USA

Based on the rankings based by QS World Universities Ranking for MS in Marketing Program, the following universities are the top 10 universities for marketing courses in the USA. 

Ranking in USA

Global Ranking

Business School

Location

1

2

Columbia University

New York, USA

2

14

Texas (McCombs)

Austin (TX), USA

3

=15

USC (Marshal)

Los Angeles (CA),US

4

24

Michigan State (Board)

East Lansing (MI), US

5

27

Texas A&M (Mays)

College Station (TX), US

6

29

Purdue (Krannert)

West Lafayette (IN), US

7

33

University of Arizona (Eller)

Tucson (AZ), US

8

=34

John Hopkins University (Carey)

Baltimore (MD), US

9

37

Maryland (Smith)

College Park (MD), US

10

=40

American (Kogod)

Washington (DC), US

11

49

Alabama (Manderson)

Tuscaloosa (AL), US

Master of Marketing Fees in USA

The tuition fees for Marketing in the USA ranges from USD 30,000 to 80,000 per year for international students. 

University

Approximate Annual tuition fees in USD

University of Arizona

51,864

Northwestern University

74,871

University of Pennsylvania

80,432

Stanford University

74,706

University of Michigan– Ann Arbour (Ross)

71,048

Columbia University

77,376

University of Chicago, Booth

73,440

New York University

76,780

University of Texas Austin

66,572

Cornell University

71,940

MIT

77,168

Ohio State University

53,708

Purdue University

45,111

Michigan State University

37,500

Master of Marketing Admission Requirements for international students

University Specific Requirements

University of Michigan-Dearborn

  • Course Name: MS- Marketing
  • Course Duration: 10-12 months
  • English Test Scores: 
    • IELTS: 6.5
    • TOEFL IBT: 84
    • TOEFL PBT: 560
    • Duolingo: 105
  • Academic Requirements: Applicants need to pass a 4 year Bachelor degree from an accredited institution with a minimum of grade C. 
  • Other Requirements:
    • Unofficial transcripts of all the universities or colleges
    • Statement of Purpose
    • 1 LOR
    • GRE/ GMAT Scores
    • Resume

Note that, if applicants have at least 3 years of progressively responsible work experience and a minimum of 3.2 GPA in an undergraduate degree, GRE/GMAT Score requirement will be waived to get admission in MS Marketing program in University of Michigan-Dearborn 

University of Arizona (Eller College of Management)

  • Course Name: Master of Science in Marketing
  • Course Duration: 12 months
  • English Test Scores: 
    • IELTS: 7, minimum 7.0
    • TOEFL IBT: 85
    • PTE: Overall 60
  • Academic Requirements: Applicants need to pass a 4 year Bachelor degree from an accredited institution in the USA or its international equivalent. 
  • Other Requirements:
    • Official transcripts of all the universities or colleges
    • Statement of Purpose
    • 2 LOR
    • Resume
    • GRE/ GMAT Scores (not required for September 2022)

University of Illinois Chicago

  • Course Name: Master of Science in Marketing
  • Course Duration: 1 year
  • English Test Scores: 
    • IELTS: 6.5
  • Academic Requirements: Applicants need to pass a 4 year Bachelor degree in management, business,  marketing or other related degrees with a minimum GPA of 2.75. 
  • Other Requirements:
    • Official transcripts of all the universities or colleges
    • Statement of Purpose
    • 1-3 LOR
    • Resume
    • GRE/ GMAT Scores (waived if students have a cumulative GPA of 3.0+ in all majors)

University of South Florida

  • Course Name: Master of Science in Marketing
  • English Test Scores: 
    • IELTS: 6.5
  • Academic Requirements: Applicants need to pass a 4 year Bachelor degree in a related degree from an accredited institution. 
  • Other Requirements:
    • Official transcripts of all the universities or colleges
    • Statement of Purpose
    • Resume
    • Relevant Work Experience
    • GRE/ GMAT Scores (waived if students have a cumulative GPA of 3.5+ in Bachelor degree or a minimum 3 years of managerial or professional work experience.)

Florida International University

  • Course Name: Master of Science in Marketing
  • English Test Scores: 
    • IELTS: 6.5
    • TOEFL IBT: 80
    • TOEFL PBT: 550
    • TOEFL CBT: 213
    • Duolingo: 105
  • Academic Requirements: Applicants need to pass a 4 year Bachelor degree in a related degree from an accredited institution with a minimum GPA of 3.0 on a 4.0 scale.
  • Other Requirements:
    • Official transcripts of all the universities or colleges
    • Video Statement of Purpose
    • 3 LOR
    • Current Resume
    • Minimum 3 years of professional relevant Work Experience

University of Cincinnati

  • Course Name: Master of Business Administration in Marketing
  • English Test Scores: 
    • IELTS: 6.5
    • TOEFL IBT: 80
    • Duolingo: 105
    • PTE: 47
  • Academic Requirements: Applicants need to pass a 4 year Bachelor degree in a related degree from an accredited institution. 
  • Other Requirements:
    • Academic Transcripts
    • Statement of Purpose (SOP)
    • Resume
    • Essay
    • 2 LORs
    • GRE/ GMAT Scores
    • Application fees: USD 65

Purdue University

  • Course Name: Master of Science in Marketing
  • English Test Scores: 
    • IELTS: 7.5, minimum 7.0
    • TOEFL IBT: 93, minimum 22 in speaking and reading, 20 in writing and 18 listening.
  • Academic Requirements: Applicants need to pass a 4 year Bachelor degree in a related degree from an accredited institution with a minimum of 2.4 GPA for stem degree and 2.6 GPA for non stem degrees.. 
  • Other Requirements:
    • official academic Transcripts
    • Resume
    • Essay
    • Video Essay
    • 2 LORs
    • GRE/ GMAT Scores (minimum of 500 in GMAT or equivalent in GRE)
    • Application fees: USD 65

Michigan State University

  • Course Name: Master of Science in Marketing
  • English Test Scores: 
    • IELTS: 7.0
    • TOEFL IBT: 100
    • TOEFL CBT: 250
    • PTE: 70
  • Academic Requirements: Applicants need to pass a 4 year Bachelor degree in management of business from an accredited institution.
  • Other Requirements:
    • official academic Transcripts of all colleges and universities attended before. 
    • Resume
    • Academic SOP
    • 3 LORs
    • GRE/ GMAT Scores (waived off for applicants with a minimum GPA of 3.5 in Bachelor degree)

Some of the universities in USA where you can study Master degree in Marketing without GRE/GMAT Scores are- 

  • DePaul University - Kellstadt
  • University of Phoenix
  • Lake Forest College, Chicago
  • Loyola University - Quinlan
  • Boston University
  • Villanova University
  • Suffolk University - Sawyer

Scholarships

  • Partial Tuition Scholarship
  • Graduate School Scholarship
  • Purdue Master’s Scholarship
  • Dean’s Alumni Advisory Board (DAAB) Scholarships
  • SGA Residential Scholarship
  • Full bright Scholarship

Scope of Marketing in USA post Masters

Marketing has abundant scope in the USA.Marketing Managers and Marketing Research Analysts are listed as two of the “Top 25 Jobs” by U.S. News & World Report.

 Marketing Manager jobs, with a median salary of $115,750, are expected to grow by 12 percent, while Marketing Research Analyst jobs, with a median salary of $60,300 are expected to grow 32 percent.

Some of the most popular employers/ recruiters for the deserving marketing graduates in the USA are- 

  • Accenture
  • Amazon
  • Disney
  • Hexagon Mining
  • Magna International
  • NBCUniversal
  • Raytheon
  • Salesforce
  • SunQuest
  • Target
  • U-Haul
  • Walmart
  • William-Sonoma

Master in Marketing Salary US:

Job Title

Range

Average

Marketing Manager

$50k - $104k

$72,402

Marketing Director

$61k - $152k

$99,121

Marketing Specialist

$41k - $73k

$53,105

Digital Marketing Manager

$53k - $99k

$72,810

Marketing Coordinator

$33k - $65k

$44,291

Digital Marketing Specialist

$40k - $74k

$54,171

Marketing Analyst

$48k - $84k

$62,533

Senior Marketing Manager

$74k - $143k

$104,952

Marketing Associate

$46k - $87k

$61,997

Project Manager, (Unspecified Type / General)

$42k - $89k

$61,284

Account Manager

$40k - $90k

$59,111

Product Marketing Manager

$59k - $118k

$85,946

Sr. Marketing Specialist

$53k - $91k

$69,290

Business Analyst (Unspecified Type)

$48k - $83k

$63,135



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