Luxury management courses are specialized programs focusing on managing luxury goods and services. These courses aim to equip students with the knowledge, skills, and expertise required to succeed in the luxury industry, characterized by exclusivity, high quality, and premium prices.
Luxury management courses cover many topics, including luxury brand management, luxury marketing, luxury retail management, luxury consumer behaviour, luxury fashion and design, luxury hospitality management, and more. These courses are typically offered at undergraduate and graduate levels and may be provided as standalone programs or as part of a broader business management curriculum.
The field of luxury management is becoming increasingly popular as luxury goods and services continue to be in high demand worldwide. Many universities and business schools recognize this trend. They have developed specialized programs in luxury management to cater to the needs of students interested in pursuing careers in this field.
These programs are typically offered at both undergraduate and graduate levels. They are designed to give students a comprehensive understanding of the luxury industry, including luxury brand management, consumer behaviour, luxury retail management, luxury marketing, and more.
Students who enrol in luxury management courses can expect to learn about the luxury industry's history, the industry's current state, and the future trends that are likely to shape it. They will also gain practical skills and knowledge that can be applied to careers in luxury management, including strategies for building and maintaining luxury brands, developing effective marketing campaigns, managing luxury retail operations, and delivering exceptional customer experiences. Here are some best luxury management courses
Master in Luxury Management (MSc) - ESSEC Business School (France)
The Master in Luxury Management program at ESSEC Business School is a course that helps students learn about the luxury industry. The program covers topics like managing luxury brands, how people behave when buying luxury products, how to manage luxury stores, and how to promote luxury products. The course is for students who want to work in luxury management, and it is taught by experienced teachers who have worked in the luxury industry. Students can participate in events, internships, and company visits and also choose to study at partner schools around the world.
Master in Luxury Brand Management - Regent's University London (UK)
The Regent's University London Master in Luxury Brand Management program is created to give students a thorough grasp of the luxury industry, concentrating on premium brand management. The course addresses subjects including luxury brand equity, luxury brand positioning, and premium brand identity. In addition, students can study luxury retail management, consumer behaviour, and luxury marketing. The curriculum includes field trips to London's upscale department stores and guest lectures from professionals.
Luxury Brand Management MBA - HEC Paris (France)
The one-year Luxury Brand Management MBA program at HEC Paris specializes in managing premium brands. The course includes subjects including luxury brand innovation, luxury brand communication, and luxury brand strategy. Students can work on consulting projects with luxury brands and learn from faculty members who are authorities in the field of luxury management. A study trip to Milan is also part of the curriculum, where students can browse the shops of high-end brands and network with business leaders.
Master in Luxury Management and Marketing - Toulouse Business School (France)
Students who enrol in Toulouse Business School's Master in Luxury Management and Marketing program graduate with a thorough luxury market knowledge. The course covers luxury brand management, luxury retail management, and premium consumer behaviour. With the possibility to study abroad at Toulouse's partner universities, students can take part in corporate visits, industry events, and internships.
Luxury Management Program - Bocconi University (Italy)
The Luxury Management Program at Bocconi University is designed for students interested in pursuing careers in luxury management. The program covers luxury brand management, retail management, consumer behaviour, and marketing. Students have the opportunity to participate in industry events and internships, as well as the option to study abroad at Bocconi's partner institutions. The program also includes a trip to Milan, where students visit luxury brand stores and meet with industry professionals.
Luxury Marketing MBA - EMLYON Business School (France)
The EMLYON Business School's Luxury Marketing MBA program is created to give students a thorough understanding of luxury marketing with a concentration on digital marketing. Topics, including luxury brand management, luxury retail management, luxury consumer behaviour, and luxury marketing communication, are all covered in the curriculum. Students can participate in consulting projects with high-end brands, attend industry events, and hear from guest lecturers.
Master in Luxury Management, Hospitality, and Tourism - Glion Institute of Higher Education (Switzerland)
The Master in Luxury Management, Hospitality, and Tourism program at Glion Institute of Higher Education provides students with a comprehensive understanding of the luxury industry, focusing on hospitality and tourism. The program covers luxury brand management, retail management, consumer behaviour, and luxury hospitality management. Students can participate in industry events, internships, company visits, and the option to study abroad at Glion's partner institutions.
Luxury Brand Management Executive Program - INSEAD (France/Singapore)
The Luxury Brand Management Executive Program at INSEAD is designed for senior executives and professionals already in the luxury industry. The program covers topics such as luxury brand strategy, luxury brand innovation, and luxury consumer behaviour. Participants can learn from faculty members who are luxury management experts and participate in case studies and group projects. The program is offered in France and Singapore, providing participants with a global perspective on the luxury industry.
