The sentence describes MICA, which stands for Mudra Institute of Communications Ahmedabad, as a leading management institution in India. The institute is known for its expertise in strategic marketing and communication. MICA offers a Post Graduate Diploma in Management (PGDM) in various specialisations.
MICA was founded in 1991 and is located in Ahmedabad, Gujarat. The institute is dedicated to developing professionals skilled in managing the communication needs of businesses and organisations. MICA's curriculum is designed to prepare students for careers in marketing, advertising, media, and related fields.
Specialisations
MICA offers PGDM courses in six specialisations, each providing students with the knowledge and skills necessary to excel in a specific management area.
The first specialisation is Brand Management, which focuses on building and managing a strong brand image for a company or product. This specialisation covers brand positioning, brand equity, and brand communication. Students learn how to develop and execute effective branding strategies that help companies differentiate themselves from their competitors.
The second specialisation is Digital Communication Management, which manages digital media channels such as social media, email, and mobile apps. This specialisation covers social media marketing, search engine optimisation (SEO), and mobile marketing. Students learn to leverage digital media to engage with customers, build brand awareness, and drive sales.
The third specialisation is Media and Entertainment Management, which focuses on managing media and entertainment businesses such as television, film, and music. This specialisation covers topics such as content production, distribution, and marketing. Students learn to manage creative talent, develop compelling content, and monetise media properties.
The fourth specialisation is Marketing Analytics, which uses data and analytics to make strategic marketing decisions. This specialisation covers data mining, predictive modelling, and customer segmentation. Students learn to analyse data to identify trends and patterns, make informed marketing decisions, and measure ROI.
The fifth specialisation is Development Management & Social Enterprise, which focuses on managing organisations that work towards social causes. This specialisation covers social entrepreneurship, corporate social responsibility (CSR), and sustainable development. Students learn how to develop and implement social impact strategies addressing pressing issues such as poverty, inequality, and environmental degradation.
The sixth specialisation is Crafting Creative Communication, which is concerned with creating and executing effective communication campaigns. This specialisation covers copywriting, visual design, and content strategy. Students learn to create compelling communication campaigns that resonate with target audiences and drive desired actions.
Each specialisation at MICA is designed to provide students with a deep understanding of the specific area of management they choose to specialise in. By selecting a specialisation, students can tailor their education to their particular career goals and interests, ensuring they have the knowledge and skills necessary to excel in their chosen field.
Duration
The PGDM (Post Graduate Diploma in Management) course at MICA is a two-year program designed to equip students with the knowledge and skills necessary to succeed in business and management.
The program's first year is designed to provide students with a solid foundation in management theory and practice, and to help them develop the skills necessary to succeed in the business world. During the program's first year, students are introduced to management fundamentals. This includes accounting, finance, economics, marketing, human resources, and operations management courses.
In the program's second year, students specialise in a particular area of management by choosing one of the six specialisations offered by MICA. This allows students to tailor their education to their career goals and interests. The program's second year is focused on developing a deep understanding of the chosen specialisation and gaining practical experience in the field.
Throughout the program, students are exposed to a variety of teaching methods including lectures, case studies, group discussions, and simulations. The program also includes industry interactions, guest lectures, and live projects to help students gain real-world experience and prepare for their future careers.
By the end of the two-year program, students are equipped with the knowledge, skills, and practical experience necessary to succeed in various management roles across industries such as marketing, advertising, media, entertainment, and social enterprise.
Eligibility Criteria
Candidates must meet specific eligibility criteria to apply for the PGDM course at MICA. The eligibility criteria for the PGDM program at MICA are as follows:
Bachelor's Degree: Candidates must have a bachelor's degree (10+2+3) or equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU). The degree must be from a recognised university or institution.
Final Year Candidates: Candidates in the final year of their undergraduate degree program can also apply. However, such candidates must provide proof of completion of their degree program by September of the year of admission.
Entrance Exam: Candidates must have a valid score in any one of the following entrance exams: CAT (Common Admission Test), XAT (Xavier Aptitude Test), or GMAT (Graduate Management Admission Test). The scores obtained in these exams are used to shortlist candidates for the further rounds of the selection process.
Minimum Marks: Candidates must have scored 50% marks or equivalent CGPA (45% in the case of SC/ST/PwD candidates) in their undergraduate degree program.
English Language Proficiency: Candidates must have a good command of the English language. This is assessed through the entrance exam or an English proficiency test.
Meeting the eligibility criteria is the first step towards being considered for admission to the PGDM program at MICA. Candidates who meet the eligibility criteria and have a solid academic record, relevant work experience, and a good score in the entrance exam have a higher chance of being shortlisted for the selection process.
Admission Process
The admission process at MICA for the PGDM program consists of three stages. Here is a simple and detailed explanation of each stage:
Stage 1: Entrance Exam
The first stage of the admission process is to appear for the CAT/XAT/GMAT exam. These national-level management entrance exams are used to shortlist candidates for further rounds of the selection process. Candidates must obtain a valid score in any one of these exams to be eligible for the PGDM program at MICA.
Stage 2: MICA Admission Test (MICAT)
In the second stage of the admission process, candidates must take the MICA Admission Test (MICAT), a computer-based test that assesses a candidate's analytical and communication skills. The MICAT test comprises sections A and B. Section A evaluates a candidate's cognitive skills, creative thinking, and problem-solving abilities. Section B assesses a candidate's written communication skills. Candidates who score well on the MICAT test are shortlisted for the next stage of the selection process.
Stage 3: Group Exercise (GE) and Personal Interview (PI)
In the third stage of the admission process, shortlisted candidates have to participate in a Group Exercise (GE) and Personal Interview (PI). The GE and PI are conducted to evaluate a candidate's communication skills, analytical abilities, leadership potential, and overall personality. The GE is a group discussion where candidates are given a topic and asked to discuss it with other candidates. The PI is a one-on-one interview with a panel of interviewers. Candidates who perform well in the GE and PI have a higher chance of getting selected for the PGDM program at MICA.
Fees
The fee for the PGDM course at MICA is approximately INR 20,00,000 for the entire course, which includes tuition, accommodation, and other expenses. This fee may vary based on factors such as the student's nationality, category, and mode of admission. Candidates should check the official website for the latest fee structure and payment options.
Companies from various sectors, such as advertising, media, consulting, and e-commerce, visit the campus for recruitment. MICA has an outstanding placement record, with a 100% placement rate. The institute's Career Development Centre (CDC) provides students with career guidance, training, and networking opportunities. Students can also participate in internships and industry projects to gain practical experience.
The average salary offered to students in the PGDM program at MICA is around INR 13,50,000 per annum, which can go up to INR 25,00,000 for top performers. The highest salary offered during placement is around INR 58,00,000 per annum. Students can expect roles in various domains, such as marketing, sales, analytics, media, and branding.
Campus Life
MICA's campus is in Shela, a suburban area on the outskirts of Ahmedabad, the largest city in the Indian state of Gujarat. The campus is spread across 18 acres of lush greenery and is designed to provide a conducive learning environment for students.
The campus has state-of-the-art facilities, including a modern library with many books, journals, and digital resources. The computer labs have the latest hardware and software to provide students with hands-on experience in various management areas. The campus also has an auditorium with a seating capacity of 400 people, which is used for multiple academic and cultural events.
Besides academic facilities, MICA's campus has several student clubs and organisations organising various cultural and sports activities throughout the year. These activities include drama, music, dance, and sports. These clubs provide a platform for students to showcase their talents and engage in extracurricular activities that complement their academic pursuits.
In addition to the academic and extracurricular facilities, MICA's campus also provides residential facilities for students. The campus has several hostels equipped with all modern amenities and provide a comfortable and safe environment for students. The hostels are designed to promote a sense of community among students and provide an opportunity for them to interact with their peers from different backgrounds.
