Marketing is an essential part of any business. To ensure the growth and success of a company, it is crucial to have a team of experts who can analyse market trends, identify potential customers, and develop strategies to reach them effectively. 

Pursuing an MBA in Marketing is one way to gain the necessary skills and knowledge to become a successful marketer. In India, numerous colleges offer MBA programs in Marketing. 

This article will discuss ten popular MBA in Marketing colleges in India, which are as follows.

Indian Institute of Management (IIM), Ahmedabad

IIM Ahmedabad is one of the most prestigious business schools in India. It offers a two-year full-time MBA program in Marketing that covers various topics such as consumer behaviour, marketing research, marketing strategy, branding, and advertising. The program aims to develop analytical and creative skills in students to make them successful marketers. 

The average placement package for MBA Marketing graduates at IIM Ahmedabad is around INR 26 lakhs per annum.

Indian School of Business (ISB), Hyderabad

The Indian School of Business (ISB) is a private business school in Hyderabad. It offers a one-year Post Graduate Program in Management (PGPM) with a specialisation in Marketing. The program covers various topics, such as customer insights, brand management, pricing strategies, and digital marketing. 

The average salary package for MBA Marketing graduates at ISB is around INR 25 lakhs per annum.

Faculty of Management Studies (FMS), Delhi

The Faculty of Management Studies (FMS) is a premier business school in Delhi. It offers a two-year full-time MBA program in Marketing that covers various topics such as marketing research, sales management, brand management, and digital marketing. The program aims to develop analytical and communication skills in students to make them successful marketers. 

The average placement package for MBA Marketing graduates at FMS is around INR 25 lakhs per annum.

Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai

The Jamnalal Bajaj Institute of Management Studies (JBIMS) is a public business school in Mumbai. It offers a two-year full-time MBA program in Marketing that covers various topics such as marketing research, consumer behaviour, brand management, and digital marketing. The program aims to develop leadership and decision-making skills in students to make them successful marketers. 

The average placement package for MBA Marketing graduates at JBIMS is around INR 22 lakhs annually.

S.P. Jain Institute of Management and Research (SPJIMR), Mumbai

The S.P. Jain Institute of Management and Research (SPJIMR) is a private business school located in Mumbai. It offers a two-year full-time MBA program in Marketing that covers various topics such as consumer behaviour, marketing research, brand management, and digital marketing. The program aims to develop critical thinking and problem-solving skills in students to make them successful marketers. 

The average placement package for MBA Marketing graduates at SPJIMR is around INR 22 lakhs per annum.

Xavier Institute of Management (XIM), Bhubaneswar

The Xavier Institute of Management (XIM) is a private business school in Bhubaneswar. It offers a two-year full-time MBA program in Marketing that covers various topics such as marketing research, consumer behaviour, brand management, and digital marketing. The program aims to develop analytical and leadership skills in students to make them successful marketers. 

The average placement package for MBA Marketing graduates at XIM is around INR 18 lakhs annually.

Management Development Institute (MDI), Gurgaon

The Management Development Institute (MDI) is a private business school in Gurgaon. It offers a two-year full-time MBA program in Marketing that covers various topics such as marketing research, consumer behaviour, brand management, and digital marketing. The program aims to develop a strategic mindset and communication skills in students to make them successful marketers. 

The average placement package for MBA Marketing graduates at MDI is around INR 22 lakhs per annum.

Indian Institute of Foreign Trade (IIFT), Delhi

The Indian Institute of Foreign Trade (IIFT) is a public business school located in Delhi. It offers a two-year full-time MBA program in International Business with a specialisation in Marketing. The program covers various topics, such as global marketing, digital marketing, brand management, and market research. The program aims to develop a global perspective and cross-cultural communication skills in students to make them successful marketers. 

The average placement package for MBA Marketing graduates at IIFT is around INR 20 lakhs annually.

International Management Institute (IMI), Delhi

The International Management Institute (IMI) is a private business school in Delhi. It offers a two-year full-time MBA program in Marketing that covers various topics such as marketing research, consumer behaviour, brand management, and digital marketing. The program aims to develop a strategic mindset and communication skills in students to make them successful marketers. 

The average placement package for MBA Marketing graduates at IMI is around INR 14 lakhs per annum.

Institute of Management Technology (IMT), Ghaziabad

The Institute of Management Technology (IMT) is a private business school in Ghaziabad. It offers a two-year full-time MBA program in Marketing that covers various topics such as marketing research, consumer behaviour, brand management, and digital marketing. The program aims to develop analytical and communication skills in students to make them successful marketers. 

The average placement package for MBA Marketing graduates at IMT is around INR 12 lakhs per annum.

An MBA in Marketing can open up a plethora of opportunities in the field of marketing. The colleges mentioned above offer top-notch MBA programs in Marketing designed to equip students with the necessary skills and knowledge to become successful marketers. 

Pursuing an MBA from these colleges can help students gain a competitive edge in the job market and lead to lucrative career prospects. 

However, students must thoroughly research and compare the various MBA programs these colleges offer to choose the one that aligns with their career aspirations and goals.

Scholarships

Many MBA colleges in India offer scholarships to deserving students based on various criteria such as academic performance, financial need, and diversity. 

Here are some popular scholarships that MBA in Marketing students can apply for:

• Aditya Birla Group Scholarship: This scholarship is offered by the Aditya Birla Group to students who have secured admission to the best premier management institutes in India, including IIMs, XLRI, and SPJIMR. The scholarship covers the entire tuition fee and also provides a monthly stipend.
• Tata Scholarship: The Tata Group offers scholarships to deserving students who have secured admission to the best premier management institutes in India, including IIMs, XLRI, and SPJIMR. The scholarship covers the entire tuition fee and also provides a monthly stipend.
• OP Jindal Engineering and Management Scholarship: This scholarship is offered by the OP Jindal Group to students who have secured admission to the best premier management institutes in India, including IIMs, XLRI, and SPJIMR. The scholarship covers the entire tuition fee and also provides a monthly stipend.
• L'Oreal Scholarship for Women: This scholarship is offered by L'Oreal India to women students who have secured admission to the best premier management institutes in India, including IIMs, XLRI, and SPJIMR. The scholarship covers the entire tuition fee and also provides a monthly stipend.
• Sahu Jain Trust Scholarship: This scholarship is offered by the Sahu Jain Trust to financially needy students pursuing post-graduation courses in various fields, including management. The scholarship amount varies depending on the need and merit of the student.
• Central Sector Scholarship Scheme: The Ministry of Education, Government of India, offers this scholarship to deserving students from economically weaker sections of society. The scholarship covers the entire tuition fee and also provides a monthly stipend.

Apart from these, many MBA colleges also offer scholarships and financial aid programs to deserving students. 

Students can visit the official website of the respective colleges to get more information about the scholarships and the application process. 

It is recommended that students apply for scholarships well in advance and provide all the necessary documents to increase their chances of securing financial aid.

Career, Salary and Job Scope

Career Scope

An MBA in Marketing opens up a wide range of career opportunities in marketing. 

Marketing is an essential function for any business organisation, and companies are constantly looking for marketing professionals who can help them increase their revenue and brand value. 

Some of the famous job roles for MBA Marketing graduates include:

• Marketing Manager: Marketing managers are responsible for developing marketing strategies and campaigns to promote the products or services of a company. They also analyse market trends, consumer behaviour, and competition to identify new growth opportunities.
• Brand Manager: Brand managers are responsible for developing and maintaining a company's brand image. They develop brand positioning strategies, create brand guidelines, and work closely with the marketing team to ensure all marketing campaigns align with the brand identity.
• Sales Manager: Sales managers are responsible for managing a company's sales team and achieving sales targets. They also develop sales strategies, monitor sales performance, and identify areas for improvement.
• Market Research Analyst: Market research analysts gather and analyse market trends, consumer behaviour, and competition data. They use this information to provide insights and recommendations to the marketing team for developing effective marketing strategies.
• Digital Marketing Manager: Digital marketing managers are responsible for developing and implementing digital marketing strategies to promote the products or services of a company. They also analyse the effectiveness of digital marketing campaigns and identify areas for improvement.

Salary

The salary of an MBA in Marketing graduate depends on various factors such as the college from which they have graduated, their work experience, and the job role they are employed in. 

Here are some average salary figures for famous job roles for MBA Marketing graduates:

• Marketing Manager: INR 8-25 lakhs per annum
• Brand Manager: INR 8-25 lakhs per annum
• Sales Manager: INR 8-20 lakhs per annum
• Market Research Analyst: INR 4-12 lakhs per annum
• Digital Marketing Manager: INR 6-20 lakhs per annum

Job Scope

The job scope for MBA Marketing graduates is quite promising, with a high demand for marketing professionals across various industries. 

Some of the popular industries that employ MBA Marketing graduates include:

• FMCG: Fast-moving consumer goods companies require marketing professionals who can help them increase their market share and brand value.
• E-commerce: With the increasing popularity of online shopping, e-commerce companies require marketing professionals who can help them reach out to more customers and increase their revenue.
• Retail: Retail companies require marketing professionals who can develop effective marketing strategies to promote their products and services.
• Advertising: Advertising agencies require marketing professionals who can develop creative advertising campaigns to promote the products or services of their clients.
• Digital Marketing: With the increasing importance of digital marketing, companies require marketing professionals who can develop and implement digital marketing strategies to promote their products or services.

An MBA in Marketing can lead to a promising career with many job opportunities and a good salary package. 

However, students must choose the right college and develop the necessary skills to succeed in competitive marketing. 

With the right mindset and dedication, MBA Marketing graduates can achieve great success and contribute to the growth of their companies.