Top marketing universities in Australia

Top marketing universities in Australia

Top marketing universities in Australia
Rosmit GyawaliWed May 18 2022

Australia is the most popular study-abroad destination for international students all over the world. Studying in Australia provides international students with exposure to a racially and culturally diverse and tolerant environment.

Students pursuing marketing degrees learn how to promote and sell items or services to specific customers. With a marketing degree, you will be able to enhance your market research skills and spot new trends or ideas that may boost sales or improve product distribution.

The marketing degree and certificate courses in Australia come in several levels, like bachelor’s, master’s, diplomas, and post-graduation. The bachelor's and master's degrees in marketing in Australia are quite expensive, going up to AUD 50,000 per year. Meanwhile, the diplomas and vocational courses are quite affordable and also provide you with adequate knowledge of the job market.

Degree and certificate courses in marketing offered by Australian universities and colleges introduce and strengthen students’ skills in Product Planning, Sales & Brand Management, Advertising, or Consumer Behavior. These skills will prepare graduates to enter the workforce with in-demand knowledge and skills.

Why pursue a Marketing degree in Australia?

  • Australia, known for its work and study opportunities, has become one of the most sought-after destinations for international students
  • As several renowned universities in Australia offer different marketing degrees like Marketing and Media, Marketing Management, Marketing and Consumer Insights and more, you will have options to choose the right subject for you. 
  • Studying marketing in Australia will equip you with the analytical tools and critical thinking skills to understand and learn, to identify the target audience or target market and make effective marketing strategies, among many other things
  • Many universities provide internships and work placements, preparing students early on for the job market
  • A marketing graduate can earn from 44,000 to 120,000 Australian dollars per annum. With experience and specialization, which will only increase
  • Unlike other subjects, marketing degrees in Australia are much more affordable. Tuition fees for Bachelors and masters degree in marketing costs you around 40,000 AUD on an average. 

Top Marketing universities in Australia 

Several top universities offer marketing programs in Australia. You must choose your college wisely. The following is a list of the top Australian universities for a marketing degrees, as determined by the QS Rankings 2022 by subject.

The list is designed specifically for international students who are unfamiliar with Australian universities. With this, we have attempted to make you aware of the universities where you can be assured of receiving the best marketing courses in Australia.

QS Ranking

University

Location

=34

University of Melbourne

Parkville, Australia

44

University of New South Wales

Sydney, Australia

47

The University of Sydney

Sydney, Australia

52

Monash University

Melbourne, Australia

=76

The University of Queensland

 Brisbane , Australia

=83

The Australian National University

Canberra, Australia

=127

University of Technology Sydney

Haymarket, Australia

151–200

Curtin University

Perth, Australia

151–200

Deakin University

Burwood, Australia

151–200

Macquarie University

Sydney, Australia

151–200

Queensland University of Technology

Brisbane, Australia

151–200

RMIT University

Melbourne, Australia

151–200

The University of Western Australia

Perth, Australia

151–200

University of South Australia

Magill, Australia

These universities provide a wide range of curricula for bachelor's as well as master's in cyber security in Australia.

Top marketing universities in Australia: Bachelors in Marketing

In Australia, numerous bachelor's degree and undergraduate certificate programs in marketing are offered by various universities. Diploma programs in marketing last 1-2 years, whereas bachelor's degrees last 3-4 years.

Following completion of undergraduate studies, certain Australian institutes offer internship and placement opportunities.

Bachelor's degrees in Marketing might also be offered as Bachelor in Business (Marketing) or Bachelor in Marketing and Public Relations. Some institutes even offer marketing programs adding up with advertising.  

Bachelors in Marketing with tuition fees in Australia

University

Undergraduate Course

Annual tuition in AUD

University of Melbourne

Bachelor of Commerce – Marketing major

$ 42,520-$ 45,412

University of New South Wales

Bachelor of Commerce – Marketing major

$ 44,940

Monash University

Bachelor of Marketing

$ 47,300

The University of Queensland

Bachelor of Business Management – Marketing major

$ 43,200

Deakin University

Bachelor of Marketing (Psychology)

$ 13,388

Macquarie University

Bachelor of Marketing and Media

$ 39,600

Queensland University of Technology

Bachelor of Business (Marketing)

$ 31,100

The University of Western Australia

Undergraduate marketing

$ 40,900

Eligibility

Application Requirements and Document Checklist

  • Transcripts, character certificates, and provisional certificates of +2 and class 10 are required
  • Proof of English language scores
  • Purpose Statement
  • If the university requests it, please provide a letter of recommendation (mainly for bachelor's level).
  • Application costs
  • Passport
  • Student visa

Academic Requirements

  • An undergraduate degree requires a minimum of 60% at the intermediate level/ +2
  • Some universities require an SAT or ACT with a score of at least 1000 out of 1600 in SAT and an ACT composite score of 21

English Test Scores

  • IELTS: Overall minimum score of 6.5
  • PTE: An overall score of 58
  • TOEFL iBT: A minimum overall score of 89

Top marketing universities in Australia: Masters in Marketing

Along with the bachelor's and diploma courses, many top universities in Australia offer master’s programs that are highly recognized and renowned all over the world. 

In Australia, a Master’s degree in Marketing is typically a one-to-two year program open to graduates with appropriate graduate degrees. The cost of studying for a master's degree at major Australian institutions ranges from 32,000 AUD to 50,000 AUD.

Masters in Marketing with tuition fees in Australia

University

Graduate course

Annual tuition fees in AUD

University of Melbourne

Master of Marketing

$ 4,300 per subject (12.5 credit points equivalent)

University of New South Wales

Master of Commerce – Marketing major

$ 50,200

Monash University

Master of Applied Marketing

$ 47,800

University of Technology Sydney

Master of Marketing

$ 44,496

Curtin University

Marketing-Masters by Coursework

$ 30,000

Deakin University

Master of Marketing

$ 40,600

Macquarie University

Master of Marketing

$ 39,900

RMIT University

Master of Marketing

$ 32,640

Entry Requirements

Application Requirements and Document Checklist

  • Academic documents (transcripts, character, and provisional certifications) from classes 10 and 2, as well as corresponding bachelor's levels.
  • Scorecards from valid English tests
  • Statement of Purpose 
  • Experience letter
  • 2-3 recommendation statement
  • Fees for Applications
  • Passports and other forms of identification
  • Scholarship Documentation - If applicable
  • Student visa

Academic Requirements

  • A Bachelor's degree or international equivalent in a cognate discipline with a minimum score of 60%.
  • Some universities prefer the GMAT (Graduate Management Admission Test), completed no more than 5 years before the time of application, with a minimum score of 550.
  • A minimum of two years’ work experience.

English Test Scores

  • IELTS: Overall minimum score of 7.0.
  • PTE: An overall score of 65.
  • TOEFL: Overall minimum score of 94.

Top marketing universities in Australia: PhD in Marketing

In Australia, a doctorate in Marketing is typically a three-to-five-year program open to graduates with appropriate graduate degrees. The cost of joining PhD programs at major Australian institutions ranges from 35,000 AUD to 45,000 AUD per year.

Programs for PhD in Marketing with tuition fees in Australia

University

Postgraduate Research Courses

Annual tuition fees in AUD

University of Melbourne

Doctoral Program in Marketing

$43,808

University of New South Wales

Doctor of Philosophy (PhD) Marketing

$35,040

Curtin University

Doctor of Philosophy (PhD) Marketing

$36,400

Entry Requirements

Document Checklist

  • A promising research proposal that links your study area with the interests of the academic supervisor. If accepted, you’ll receive a letter of proposal approval from the university.
  • Academic documents such as transcripts, character certificates and provisional certificates of masters, bachelor, and intermediate levels 
  • English Language Scores- Should be valid
  • Statement of Purpose
  • Experience letter for gap
  • Research Proposal
  • Letter of Recommendations if asked by the university
  • Identification documents like passport
  • Application fees

Academic Requirements

  • Applicants need to hold a master's degree in a relevant discipline.
  • Relevant research is asked. 
  • If he/she does not hold a taught postgraduate degree, he/she must satisfy the Dean of Research that their previous education, relevant professional experience and published research work is of sufficient quality and relevance to prepare the applicant for a research degree.

English test scores

Minimum scores in English language tests to study PhD in Marketing in Australia are: 

  • IELTS: A minimum score of 6.0- 7.0.
  • TOEFL: An overall score of at least 79-94.
  • PTE: 58-65.

Top marketing universities in Australia: Scholarships

Different types of scholarships, awards, fellowships, and bursaries are available to international students in Australia. Several universities have departmental scholarships as well, which are reserved for students of business and marketing only. Some of the scholarships offered to international students at different universities are listed below.

University

Scholarships

Amount

University of Melbourne

AG Whitlam Graduate Merit Scholarship

50% fee remission

Monash University

Sir John Monash Fee Scholarship

Tuition fees plus allowance of $29,000

University of Technology Sydney

UTS Vice-Chancellor’s International Undergraduate Scholarship

100% tuition fees

Macquarie University

Vice-Chancellor's International Scholarship

Up to AUD $10,000

Queensland University of Technology

Dean's Scholars Program (QUT Business School)

AUD$12,000 over 3 years

It might be too expensive to pursue a degree in marketing, especially in a country as expensive as Australia. Nevertheless, Australian institutions offer many scholarships for international students that might help to ease the financial burden. 

Aside from pursuing scholarships for overseas students, students can also seek various forms of financial assistance. They can either work part-time or apply for loans while studying in Australia.

Top marketing universities in Australia: Scope

Marketing professionals are in demand because they’re proactive, highly engaged and trained to have a business mindset. This makes them sought-after across a range of professional roles including: 

  • Advertising manager
  • Brand/product manager
  • Business development officer 
  • Market researcher 
  • Consumer insights analyst 
  • Marketing consultant 
  • Media liaison coordinator 
  • Sales and marketing coordinator 
  • Roles in fund-raising, promotions, and public relations 
  • Marketing analyst

Likewise, some top recruiters for marketing graduates are: 

  • Made in the Shade group
  • XEN systems
  • McLaren Vale Grape Wine and Tourism Association
  • Ampersand International
  • WooliesX
  • Reece Groups
  • De Bortoli Wines
  • Hume Bank

Job Title

Range (AUD)

Average (AUD)

Marketing Coordinator

44,000- 65,000

53,569

Marketing Manager

55,000 - 112,000

77,592

Marketing Assistant

40,000 - 60,000

48,314

Marketing Executive

47,000 - 79,000

60,076

Account Manager

51,000 - 96,000

66,582

Digital Marketing Coordinator

44,000 - 68,000

54,526

Digital Marketing Manager

58,000 - 118,000

81,393

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