Australia is the most popular study-abroad destination for international students all over the world. Studying in Australia provides international students with exposure to a racially and culturally diverse and tolerant environment.
Students pursuing marketing degrees learn how to promote and sell items or services to specific customers. With a marketing degree, you will be able to enhance your market research skills and spot new trends or ideas that may boost sales or improve product distribution.
The marketing degree and certificate courses in Australia come in several levels, like bachelor’s, master’s, diplomas, and post-graduation. The bachelor's and master's degrees in marketing in Australia are quite expensive, going up to AUD 50,000 per year. Meanwhile, the diplomas and vocational courses are quite affordable and also provide you with adequate knowledge of the job market.
Degree and certificate courses in marketing offered by Australian universities and colleges introduce and strengthen students’ skills in Product Planning, Sales & Brand Management, Advertising, or Consumer Behavior. These skills will prepare graduates to enter the workforce with in-demand knowledge and skills.
Why pursue a Marketing degree in Australia?
- Australia, known for its work and study opportunities, has become one of the most sought-after destinations for international students
- As several renowned universities in Australia offer different marketing degrees like Marketing and Media, Marketing Management, Marketing and Consumer Insights and more, you will have options to choose the right subject for you.
- Studying marketing in Australia will equip you with the analytical tools and critical thinking skills to understand and learn, to identify the target audience or target market and make effective marketing strategies, among many other things
- Many universities provide internships and work placements, preparing students early on for the job market
- A marketing graduate can earn from 44,000 to 120,000 Australian dollars per annum. With experience and specialization, which will only increase
- Unlike other subjects, marketing degrees in Australia are much more affordable. Tuition fees for Bachelors and masters degree in marketing costs you around 40,000 AUD on an average.
Top Marketing universities in Australia
Several top universities offer marketing programs in Australia. You must choose your college wisely. The following is a list of the top Australian universities for a marketing degrees, as determined by the QS Rankings 2022 by subject.
The list is designed specifically for international students who are unfamiliar with Australian universities. With this, we have attempted to make you aware of the universities where you can be assured of receiving the best marketing courses in Australia.
|
QS Ranking |
University |
Location |
|
=34 |
University of Melbourne |
Parkville, Australia |
|
44 |
University of New South Wales |
Sydney, Australia |
|
47 |
The University of Sydney |
Sydney, Australia |
|
52 |
Monash University |
Melbourne, Australia |
|
=76 |
The University of Queensland |
Brisbane , Australia |
|
=83 |
The Australian National University |
Canberra, Australia |
|
=127 |
University of Technology Sydney |
Haymarket, Australia |
|
151–200 |
Curtin University |
Perth, Australia |
|
151–200 |
Deakin University |
Burwood, Australia |
|
151–200 |
Macquarie University |
Sydney, Australia |
|
151–200 |
Queensland University of Technology |
Brisbane, Australia |
|
151–200 |
RMIT University |
Melbourne, Australia |
|
151–200 |
The University of Western Australia |
Perth, Australia |
|
151–200 |
University of South Australia |
Magill, Australia |
These universities provide a wide range of curricula for bachelor's as well as master's in cyber security in Australia.
Top marketing universities in Australia: Bachelors in Marketing
In Australia, numerous bachelor's degree and undergraduate certificate programs in marketing are offered by various universities. Diploma programs in marketing last 1-2 years, whereas bachelor's degrees last 3-4 years.
Following completion of undergraduate studies, certain Australian institutes offer internship and placement opportunities.
Bachelor's degrees in Marketing might also be offered as Bachelor in Business (Marketing) or Bachelor in Marketing and Public Relations. Some institutes even offer marketing programs adding up with advertising.
Bachelors in Marketing with tuition fees in Australia
|
University |
Undergraduate Course |
Annual tuition in AUD |
|
University of Melbourne |
Bachelor of Commerce – Marketing major |
$ 42,520-$ 45,412 |
|
University of New South Wales |
Bachelor of Commerce – Marketing major |
$ 44,940 |
|
Monash University |
Bachelor of Marketing |
$ 47,300 |
|
The University of Queensland |
Bachelor of Business Management – Marketing major |
$ 43,200 |
|
Deakin University |
Bachelor of Marketing (Psychology) |
$ 13,388 |
|
Macquarie University |
Bachelor of Marketing and Media |
$ 39,600 |
|
Queensland University of Technology |
Bachelor of Business (Marketing) |
$ 31,100 |
|
The University of Western Australia |
Undergraduate marketing |
$ 40,900 |
Eligibility
Application Requirements and Document Checklist
- Transcripts, character certificates, and provisional certificates of +2 and class 10 are required
- Proof of English language scores
- Purpose Statement
- If the university requests it, please provide a letter of recommendation (mainly for bachelor's level).
- Application costs
- Passport
- Student visa
Academic Requirements
- An undergraduate degree requires a minimum of 60% at the intermediate level/ +2
- Some universities require an SAT or ACT with a score of at least 1000 out of 1600 in SAT and an ACT composite score of 21
English Test Scores
- IELTS: Overall minimum score of 6.5
- PTE: An overall score of 58
- TOEFL iBT: A minimum overall score of 89
Top marketing universities in Australia: Masters in Marketing
Along with the bachelor's and diploma courses, many top universities in Australia offer master’s programs that are highly recognized and renowned all over the world.
In Australia, a Master’s degree in Marketing is typically a one-to-two year program open to graduates with appropriate graduate degrees. The cost of studying for a master's degree at major Australian institutions ranges from 32,000 AUD to 50,000 AUD.
Masters in Marketing with tuition fees in Australia
|
University |
Graduate course |
Annual tuition fees in AUD |
|
University of Melbourne |
Master of Marketing |
$ 4,300 per subject (12.5 credit points equivalent) |
|
University of New South Wales |
Master of Commerce – Marketing major |
$ 50,200 |
|
Monash University |
Master of Applied Marketing |
$ 47,800 |
|
University of Technology Sydney |
Master of Marketing |
$ 44,496 |
|
Curtin University |
Marketing-Masters by Coursework |
$ 30,000 |
|
Deakin University |
Master of Marketing |
$ 40,600 |
|
Macquarie University |
Master of Marketing |
$ 39,900 |
|
RMIT University |
Master of Marketing |
$ 32,640 |
Entry Requirements
Application Requirements and Document Checklist
- Academic documents (transcripts, character, and provisional certifications) from classes 10 and 2, as well as corresponding bachelor's levels.
- Scorecards from valid English tests
- Statement of Purpose
- Experience letter
- 2-3 recommendation statement
- Fees for Applications
- Passports and other forms of identification
- Scholarship Documentation - If applicable
- Student visa
Academic Requirements
- A Bachelor's degree or international equivalent in a cognate discipline with a minimum score of 60%.
- Some universities prefer the GMAT (Graduate Management Admission Test), completed no more than 5 years before the time of application, with a minimum score of 550.
- A minimum of two years’ work experience.
English Test Scores
- IELTS: Overall minimum score of 7.0.
- PTE: An overall score of 65.
- TOEFL: Overall minimum score of 94.
Top marketing universities in Australia: PhD in Marketing
In Australia, a doctorate in Marketing is typically a three-to-five-year program open to graduates with appropriate graduate degrees. The cost of joining PhD programs at major Australian institutions ranges from 35,000 AUD to 45,000 AUD per year.
Programs for PhD in Marketing with tuition fees in Australia
|
University |
Postgraduate Research Courses |
Annual tuition fees in AUD |
|
University of Melbourne |
Doctoral Program in Marketing |
$43,808 |
|
University of New South Wales |
Doctor of Philosophy (PhD) Marketing |
$35,040 |
|
Curtin University |
Doctor of Philosophy (PhD) Marketing |
$36,400 |
Entry Requirements
Document Checklist
- A promising research proposal that links your study area with the interests of the academic supervisor. If accepted, you’ll receive a letter of proposal approval from the university.
- Academic documents such as transcripts, character certificates and provisional certificates of masters, bachelor, and intermediate levels
- English Language Scores- Should be valid
- Statement of Purpose
- Experience letter for gap
- Research Proposal
- Letter of Recommendations if asked by the university
- Identification documents like passport
- Application fees
Academic Requirements
- Applicants need to hold a master's degree in a relevant discipline.
- Relevant research is asked.
- If he/she does not hold a taught postgraduate degree, he/she must satisfy the Dean of Research that their previous education, relevant professional experience and published research work is of sufficient quality and relevance to prepare the applicant for a research degree.
English test scores
Minimum scores in English language tests to study PhD in Marketing in Australia are:
- IELTS: A minimum score of 6.0- 7.0.
- TOEFL: An overall score of at least 79-94.
- PTE: 58-65.
Top marketing universities in Australia: Scholarships
Different types of scholarships, awards, fellowships, and bursaries are available to international students in Australia. Several universities have departmental scholarships as well, which are reserved for students of business and marketing only. Some of the scholarships offered to international students at different universities are listed below.
|
University |
Scholarships |
Amount |
|
University of Melbourne |
AG Whitlam Graduate Merit Scholarship |
50% fee remission |
|
Monash University |
Sir John Monash Fee Scholarship |
Tuition fees plus allowance of $29,000 |
|
University of Technology Sydney |
UTS Vice-Chancellor’s International Undergraduate Scholarship |
100% tuition fees |
|
Macquarie University |
Vice-Chancellor's International Scholarship |
Up to AUD $10,000 |
|
Queensland University of Technology |
Dean's Scholars Program (QUT Business School) |
AUD$12,000 over 3 years |
It might be too expensive to pursue a degree in marketing, especially in a country as expensive as Australia. Nevertheless, Australian institutions offer many scholarships for international students that might help to ease the financial burden.
Aside from pursuing scholarships for overseas students, students can also seek various forms of financial assistance. They can either work part-time or apply for loans while studying in Australia.
Top marketing universities in Australia: Scope
Marketing professionals are in demand because they’re proactive, highly engaged and trained to have a business mindset. This makes them sought-after across a range of professional roles including:
- Advertising manager
- Brand/product manager
- Business development officer
- Market researcher
- Consumer insights analyst
- Marketing consultant
- Media liaison coordinator
- Sales and marketing coordinator
- Roles in fund-raising, promotions, and public relations
- Marketing analyst
Likewise, some top recruiters for marketing graduates are:
- Made in the Shade group
- XEN systems
- McLaren Vale Grape Wine and Tourism Association
- Ampersand International
- WooliesX
- Reece Groups
- De Bortoli Wines
- Hume Bank
|
Job Title |
Range (AUD) |
Average (AUD) |
|
Marketing Coordinator |
44,000- 65,000 |
53,569 |
|
Marketing Manager |
55,000 - 112,000 |
77,592 |
|
Marketing Assistant |
40,000 - 60,000 |
48,314 |
|
Marketing Executive |
47,000 - 79,000 |
60,076 |
|
Account Manager |
51,000 - 96,000 |
66,582 |
|
Digital Marketing Coordinator |
44,000 - 68,000 |
54,526 |
|
Digital Marketing Manager |
58,000 - 118,000 |
81,393 |
