Digital marketing refers to advertising via digital channels such as social media, mobile applications, email, online applications, SEO, and websites. The digital revolution has changed how marketing initiatives are measured and carried out. A digital marketing course will teach you skills that are more in demand than ever.

Digital Marketing can be categorized into the following 8 types:

• Search Engine Optimization
• Pay-Per-Click
• Social Media Marketing
• Content Marketing
• Email Marketing
• Mobile Marketing
• Marketing Analytics
• Affiliate Marketing

Digital marketing courses are mostly available as postgraduate specialization degrees. Oversees tuition for the program ranges from $24,000 to $50,000 per year.

The course seeks to prepare graduates for a future in this rapidly changing field by offering a specialized suite of advanced subjects such as digital marketing metrics, thought leadership, customer experience design, and content marketing in digital marketing. You will gain knowledge in content marketing, social media, channel management, metrics, retail, and analytics.

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Global ranking of some of the top universities in Australia for Digital Marketing courses.

Few universities in Australia offer digital marketing courses, most of which are available at the postgraduate level. The top Australian colleges and universities with undergraduate and graduate programs in the field are listed below.

Programs for Bachelor’s in Digital Marketing in Australia

In Australia, bachelor's degrees in digital marketing last 3-4 years. Here is a list of undergraduate degrees in digital marketing offered by top Australian universities.

Eligibility

Application Requirements and Document Checklist

• Transcripts, character certificates, and provisional certificates of +2 and class 10 are required.
• Proof of English language scores
• Purpose Statement
• If the university requests it, please provide a letter of recommendation (mainly for the bachelor's level).
• Application fees
• Passport
• Student visa

Academic Requirement:

• An undergraduate degree requires a minimum of 60% at the intermediate level/ +2.

English Language Requirement:

The minimum English language qualification for a postgraduate degree in digital marketing in Australia is:

• IELTS: 6.0 overall with a minimum of 6.0 in each band
• TOEFL: 72 overall with no band less than 18.
• PTE: 50 overall, with at least 50 in each communication skill.

Programs for Bachelor’s in Digital Marketing in Australia (Tuition fees)

Programs for Masters in Digital Marketing in Australia

Click here to learn Bachelor in Digital Marketing in the USA

A postgraduate master's program in digital marketing lasts one to two years in Australia. Here is a list of master's degrees in digital marketing offered by top Australian universities.

Eligibility

Application Requirements and Document Checklist

• Academic documents (transcripts, character, and provisional certifications) from classes 10 and 2 and corresponding bachelor's levels.
• Scorecards from valid English tests
• Statement of Purpose 
• Experience letter
• 2-3 recommendation statements
• Fees for Applications
• Passports and other forms of identification
• Scholarship Documentation - If applicable
• Student visa

Academic Requirement:

Applications should possess either: 

• A 4-year bachelor's degree in a related discipline from a recognized university with a minimum grade of 3.0 out of 4, or

• A graduate certificate in a related discipline, or

• A bachelor's degree (or higher award) in any discipline and two to three years of relevant work experience.

English Language Requirement:

The minimum English language qualification for a postgraduate degree in digital marketing in Australia is:

• IELTS: 6.5 overall with a minimum of 6.0 in each band
• TOEFL: 90 overall with no band less than 18.
• PTE: 62 overall, with at least 50 in each communication skill.

Programs for Masters in Digital Marketing in Australia (Tuition fees)

Digital Marketing Course in Australia: Scholarships

Numerous scholarships, grants, and bursaries are available to help you finance your studies in Australia. The Australian Government, educational institutions, and various other public and commercial organizations offer them.

Digital Marketing Course in Australia: Scope

Digital marketing is among the most popular advertising specializations, focusing on driving online traffic to businesses and organizations via search engines, social media, and email. After the pandemic hit, internet-based marketing naturally shifted, expanding its reach. This platform makes it simple to target a vast audience cheaply. As a result, more businesses are spending money on online marketing and advertising.

Organizations are increasingly seeking marketing graduates who combine marketing knowledge with digital analytics to promote products or brands via digital channels such as search engines, social media, email, websites, and apps. Graduates find employment in small and medium enterprises, major commercial enterprises, digital agencies, SEO companies, not-for-profit organizations, and service sectors.

Possible roles include:

• Digital marketing specialist
• Consumer specialist
• Market researcher
• Digital advertising specialist
• Social media marketing coordinator
• Media buyer
• Digital Innovation Manager
• Marketing or Brand Manager
• Management Analyst

Top Recruiters:

• Google
• Microsoft
• Nestle
• Coles
• Rio Tinto
• Tourism WA
• Transperth
• Westpac
• Barclays Investment Bank
• BBC