Bachelor of Digital Marketing is a 3-4 year course focused on fundamentals of marketing across all digital channels such as websites, social media, search engines, display advertisements, emails, and more.
Earning a Bachelor’s degree in digital marketing opens up avenues to work in crucial roles such as Content Marketing Specialist, Digital Marketing Copywriter, Digital Marketing Executive, SEM Specialist, SEO Manager, Marketing Automation Coordinator, Social Media Manager, and Inbound Marketing Manager, to name a few.
While studying Bachelor of Digital Marketing in Australia, you get hands-on experience and ample employment opportunities in multinational companies such as Unilever, Google, CBS, Colgate-Palmolive, and more.
The average cost to study for this bachelor’s degree program in Australia ranges from AUD 17,000 to AUD 34,000 per year. Several universities offer scholarships and financial aid to students on a need and merit basis.
The average salary of digital marketing specialists ranges from AUD 74,000 to AUD 92,000 a year, depending upon their experience and expertise.
Key Takeaways of Bachelor of Digital Marketing in Australia
|
Course |
Bachelor of Digital Marketing |
|
Course type |
Undergraduate |
|
Course duration |
3-4 years |
|
Eligibility |
Must have passed year 12 or equivalent |
|
Language requirements |
English proficiency tests such as IELTS, TOEFL, and PTE for students from non-English speaking nations. |
|
Average fees |
AUD 18,000 - 33, 000 per year |
|
Average Salary |
AUD 59,000 - 91,000 per annum |
|
Job Designations |
Business Analyst/Consultant, SEO/SEM specialist, Digital marketing manager Business, strategy, and management consultant, Digital marketing analyst, Social media manager, and more. |
Why Study Bachelor of Digital Marketing in Australia?
- Australia offers an affordable and flexible Bachelor of Digital Marketing with excellent support to international students.
- Bachelor of Digital marketing course in Australia is comparatively cheaper than in the USA or UK.
- There is a massive and ever-increasing demand for digital marketing professionals in Australia.
- Employment opportunities in multinational companies such as Unilever, Google, CBS, Colgate-Palmolive, and more.
- Digital Marketing Specialists can earn AUD 74,000 to AUD 92,000 a year in Australia.
Significant Subjects in Bachelor of Digital Marketing in Australia
The subjects offered vary from one university to another depending on the institution and the course. However, some of the major subjects covered in Bachelor of digital marketing courses are listed below:
- Introduction to Digital Marketing
- SEO Optimization
- Introduction to CRM
- Email Marketing
- Competitor and Website Analysis
- Market Research & Niche Potential
- Content Creation, Management & Promotion
- Introduction to Web Analytics
- Mobile Marketing
- Social Media Marketing
- Digital Marketing Budgeting, Planning & Forecast
- Digital Marketing Project Management
- Product Marketing (Facebook, Instagram, Google Ads)
- Affiliate Marketing
- Website Data Analytics
- Paid Ads Optimization Strategies
- Neuro-Marketing Fundamentals
|
Talk to an ExpertInstitutions Offering Bachelor of Digital Marketing in Australia
|
Institute |
Courses offered |
|
Melbourne Institute of Technology |
Bachelor of Business- Digital Marketing Major |
|
Macleay College |
Bachelor of Digital media specializing in Social Media and Digital Marketing |
|
Deakin University |
Bachelor of Commerce / Bachelor of Communication (Digital Media) |
|
Southern Cross University |
Bachelor of Digital Media |
|
University of South Australia |
Bachelor of Marketing and Communication |
|
Macquarie University |
Bachelor of Marketing and Media |
Documents required for Bachelor of Digital Marketing in Australia
- Official Intermediate level transcripts, characters, provisional certificates
- Official +2level transcript, character, and temporary certificate
- Resume with all academic and professional achievements
- Statement of Purpose
- Proof of Scholarships if any
- A valid English Proficiency test result
- Samples of work if asked
Application requirements for Bachelor of Digital Marketing in Australia
Students need to meet specific eligibility criteria to study bachelor of digital marketing in Australia. One is the academic requirement, and the other is the English proficiency test requirement (if you are an international student from a non-English speaking nation).
Below is the list of universities and the language proficiency required to enroll in Australia’s digital marketing undergraduate degree program.
Deakin University
- Course Name: Bachelor of Commerce / Bachelor of Communication (Digital Media)
- Course duration: 4 years full time
- English Language Requirements:
- IELTS: A minimum of 6.0 with at least 6.0 in each band.
- TOEFL IBT: 69 (writing 21)
- TOEFL PBT: 550 (writing 4.5)
- PTE: 50
- Academic Requirements: Applicants must complete grade 12 or equivalent.
- Entry Requirements: Applicants are selected based on the Australian Tertiary Admission Rank (ATAR). The selection process is extremely tough, so just meeting the minimum entry requirement will not ensure your place in the university.
Southern Cross University
- Course Name: Bachelor of Digital Media
- Course duration: 3 years full time
- English Language Requirements:
- IELTS: A minimum of 6.0 with at least 5.5 in each band.
- TOEFL IBT: 69 (writing 21)
- TOEFL PBT: 550 (writing 4.5)
- PTE: 50
- Academic Requirements: Applicants must complete Grade 12 or equivalent and meet the country-wise academic score requirement.
- Entry Requirements: Applicants are selected based on ATAR. The minimum ATAR score for international students is 60.
Macleay College
- Course Name: Bachelor of Digital Media specializing in Social Media and Digital Marketing
- Course duration: 3 years full time
- English Language Requirements:
- IELTS: A minimum of 6.0 with at least 6.0 in each band.
- TOEFL IBT: 69 (writing 21)
- TOEFL PBT: 550 (writing 4.5)
- PTE: 50
- Academic Requirements: Applicants must complete grade 12 or equivalent with the required entry grade.
- Entry Requirements: Aspirants must have reached the minimum age of 18 years at the commencement date of the course.
Melbourne Institute of Technology
- Course Name: Bachelor of Business- Digital Marketing Major
- Course duration: 3 years full time
- English Language Requirements:
- IELTS: A minimum of 6.0 with at least 5.5 in each band.
- TOEFL IBT: 60-70(writing 20, reading 12, listening 11 and speaking 17)
- Cambridge-CAE: Overall 179 with no band less than 169
- PTE: 50 with no band less than 46
- Academic Requirements: Applicants must complete grade 12 or equivalent.
- Entry Requirements: Students must have reached the minimum age of 18 years at the commencement date of the course.
Macquarie University
Course Name: Bachelor of Marketing and Media
- Course duration: 3 years full time
- English Language Requirements:
- IELTS: A minimum of 6.5 with at least 6.0 in each band.
- TOEFL IBT: Overall 83 with a minimum of 13 in reading, 21 in writing, 12 in listening, and 18 in speaking.
- PTE: Overall 58 with at least 50 in each communication skill.
- Academic Requirements: Applicants must complete grade 12 or equivalent and meet the required entry grade.
- Entry requirements: Applicants are selected based on ATAR. The minimum ATAR score for international selection is 80.
University of South Australia
- Course Name: Bachelor of Marketing and Communication
- Course duration: 3 years full time
- English Language Requirements:
- IELTS: A minimum of 6.0 with at least 6.0 in each band.
- TOEFL PBT: 550
- TOEFL IBT: 60 with no band less than 18
- PTE: 50 with at least 50 in each communication skill.
- Academic Requirements: Applicants must either achieve a competitive selection range (ATAR) or qualify for the South Australian Certificate of Education or equivalent.
Tuition fees for Bachelor of Digital Marketing in Australia
|
Institute |
Average fees in AUD (per year) |
Course Duration |
|
Deakin University |
31,600 |
4 years |
|
Macleay College |
20,800 |
3 years |
|
Macquarie University |
AUD 39,600 |
3 years |
|
Melbourne Institute of Technology |
17,483 |
3 years |
|
Southern Cross University |
26,800 |
3 years |
|
University of South Australia |
32,600 |
3 years |
Bachelor of Digital Marketing in Australia: Scholarship and Financial Aid
The majority of Government and University funds scholarships to international students on a merit and need basis. Most of the scholarships are offered in the final round, with a generous provision of scholarships around mid-year.
The details on the scope and provisions of awards provided by the Australian Universities to study Bachelor of Digital Marketing are listed below.
|
University |
Scholarships |
Value in AUD |
|
Deakin University |
International Vice-Chancellor's Scholarship 100% (South Asia) |
100% of tuition fees |
|
Deakin Vice-Chancellor's International Scholarship |
100% or 50% of your tuition fees plus participation in the Vice-Chancellor's Professional Excellence Program and priority place in on-campus accommodation (at your own cost and subject to availability) |
|
|
Destination Australia Scholarships International |
Up to $15 000 per year |
|
|
Deakin Warrnambool Residential International Scholarships |
Up to 50% of Deakin Residences' costs |
|
|
Macquarie University |
Macquire University$5000 Regional Scholarship |
$5,000 per year |
|
South Asia $10,000 Early Acceptance Scholarship |
$10,000 per year |
|
|
Vice-Chancellor's International Scholarship |
Up to $10,000 |
|
|
Sponsored Student Grant |
$5,000 |
|
|
Macquarie University UAC International Scholarship |
$10,000 |
|
|
Asylum Seeker Fee Sponsorship |
Course fees |
|
|
University of South Australia |
UniSA International Scholarship |
$15,000 |
|
Misk SA Student Support Grant |
$1,000 |
|
|
BUPA UniSA International Student Grant |
$1,000 |
|
Scope of Bachelor of Digital Marketing in Australia
Digital Marketing equips students with specialist knowledge and technical skills to produce digital and social media content to ensure the success of any business.
Upon graduation, the vast majority develop and design digital content for social media platforms, blogs, and websites, create digital photos and online videos, and manage projects like digital marketing initiatives, social media campaigns, interactive websites, and mobile apps.
Some of the potential career roles include:
- Content manager and strategist
- Digital business solution manager
- Business Analyst/Consultant
- SEO/SEM specialist
- Digital marketing manager
- Business, strategy, and management consultant
- Digital marketing analyst
- Digital business development manager
- Video/Audio Marketing developer
- Digital marketing strategy analyst
- Social media manager
For further information on job profiles and average salaries upon completion of the Bachelor of digital marketing, go through the table below.
|
Job Designations |
Average Salary in AUD per annum |
|
Content manager and strategist |
$76,860 |
|
Social media manager |
$63,139 |
|
Digital marketing strategy analyst |
$60,684 |
|
Video/Audio Marketing developer |
$80,116 |
|
Digital business development manager |
$86,411 |
|
Business, strategy, and management consultant |
$94,046 |
|
Digital marketing manager |
$82,304 |
|
SEO/SEM specialist |
$59,988 |
|
Business Analyst/Consultant |
$74,082 |
|
Digital business solution manager |
$79,110 |
