Master of Digital Marketing is one of the highly sought-after courses for students seeking to study in Australia. There is a diploma in digital marketing, certificates for digital marketing, and a master’s degree in digital marketing, which generally takes 18 months to two years.
Interested students seeking for Master's in Digital Marketing are suggested to get basic knowledge of marketing management, SEO, use of digital media tools.
Once students graduate from Australian universities, there is a considerable possibility of gaining a higher return on investment. Even a fresher seeking entry-level positions in digital marketing get a salary from $47000 to $80000 per annum, approximately.
Students, after graduation, can apply for a skilled independent visa or temporary residence and later opt for permanent residency depending upon their independent visa points.
Some consider pursuing digital marketing to be better than an MBA program due to the undeniable fact that it’s a scalable profession.
With easy access to the web and an increasing number of netizens, social media and digital marketing channels have increased exponentially throughout the last decade.
With more than 3 billion active users on social media, there is a massive demand for digital marketers in Australia to help companies maintain their digital presence across various digital marketing channels.
What do we study in Digital Marketing?
The Master in digital marketing program in Australia is explicitly developed for prospective students having their background experience and academic qualifications in marketing management. Several key topics are covered in the Digital marketing program in Australia, which are highlighted in the following points.
- Industry research/ Digital trend research
- Consumer behaviour
- Marketing management
- Development of digital marketing strategies
- SEO & SEM
- Email marketing
- Online Public Relations
- Artificial intelligence
- Social media influencers
- Big data and online analytics.
Why study Digital Marketing in Australia?
Besides a high standard of living clean and healthy environment, Australia has been securing a top position as an excellent educational destination. Some of the most significant reasons for choosing Australia for a master’s program are highlighted in the following points:
- With more than 37 top universities as ranked by Times Higher Education, Australian universities have proven to produce skilled industry-ready graduates and offer updated curricula, state-of-the-art infrastructures, and industry experts faculty.
- Australian Bureau statistics have revealed substantial career prospects in digital marketing as one-third of their population preferred online shopping during the pandemic.
- Massive investment and interest in scientific and technological research put the country at the forefront of advanced technology and innovations.
- No requirement for GRE/GMAT for the master’s program in Australia.
- As per Australian Bureau statistics, the average salary of graduates after a master's in digital marketing is AUD 1737 per week.
- More than AUD 200,000,000 for international scholarships in Australia.
- Tremendous job opportunities for international students, as the number of workers in digital marketing grew from 46000 to 81000 within 5 years. It is expected to reach 99000 by the end of 2024, per the Australian Government Job Outlook.
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Talk to an ExpertTop Universities for Digital Marketing in Australia
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Universities |
Program |
Tuition Fees (Amount in AUD) |
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University of Technology Sydney |
MS of Marketing (Extension)- Digital and Social Media |
$891 per credit |
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La Trobe University |
MS in Digital Marketing Communications |
$38 200 per annum |
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Curtin University |
MS in Digital and Social Media |
$29,600 |
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RMIT University |
MS in Digital Marketing |
$38,400 |
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University of Canberra |
MS in Digital Marketing Management |
$35000 |
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University of Newcastle |
MS in Digital Marketing |
$40,345 |
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University of Tasmania |
MS in Marketing Management- Digital Marketing |
$60,624 |
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Macquarie University |
MS in Marketing- Digital and Communication |
$39,200 |
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Swinburne University of Technology |
MS in Digital Marketing |
$37,480 |
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University of South Australia |
MS in Advertising and Brand Management- Digital Marketing |
$35,900 |
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Victoria University |
MS in Digital Media |
$54,000 |
Duration of Digital Marketing in Australia- How many years does it take to study Digital Marketing in Australia?
The two years of the Master’s program in Digital marketing will not just give an academic degree but offers students an in-depth analysis of various marketing approaches.
The degree in digital marketing will enable students to implement hands-on approaches to develop effective digital marketing strategies, build networks with industry experts and become industry-ready.
Bachelor of Digital Marketing in Australia
Admission Process and University requirement for Digital Marketing in Australia
The admission requirements and eligibility depend highly on universities, prospective student’s academic background and their purpose for studying digital marketing in Australia.
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Requirements |
Eligibility |
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Admission Requirements for Digital Marketing in Australia
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1. IELTS/TOEFL or any other proof of English Proficiency. Minimum scores: TOEFL: 72-83 IELTS: 6.5 Overall PTE: 56 2. Bachelor’s degree in any field, most preferably in marketing. 3. GPA 3.0 and above at the undergraduate level. 4. GRE/GMAT NOT REQUIRED
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Documents required |
1. Official Transcripts of previous academics. 2. 2-3 Letters of recommendation. 3. A clear Statement of Purpose. 4. Resume. 5. English version of native-language Transcripts.
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Visa Requirements for International Students in Australia |
1. Offer letter from the chosen university 2. Australian Student Visa 3. OSHC health insurance 4. Passport 5. Bank Statement 6. Relationship certificate (Not Mandatory) 7. Official bank statement (Amount depending upon total living cost and university tuition fees) |
Scholarships for Digital Marketing in Australia
Scholarships in Australia are among the best reasons to study for aspiring students, as there are numerous internal and external scholarship opportunities. The significant scholarships in Australia for international students are presented in the following table:
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College/University |
Scholarship |
Details |
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University of Technology Sydney |
UTS Postgraduate Academic Excellence Scholarship |
5,000 AUD; Based on merit and academic excellence |
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La Trobe University |
La Trobe International Scholarships |
25% tuition waiver based on academic excellence |
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Curtin University |
Starter Support Scholarship; Merit Scholarship |
AUD$5000; 25% tuition waiver based on academic excellence |
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RMIT University |
RMIT Research Stipend Scholarship |
31,000 AUD as tuition fee waiver for masters and PhD programs |
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University of Canberra |
International course merit scholarship |
25% tuition waiver based on academic excellence |
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University of Tasmania |
Dean’s Merit Scholarships |
50% of registered tuition fees are based on academic excellence |
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Macquarie University |
Macquarie University $5,000 Regional Scholarship; South Asia $10,000 Early Acceptance Scholarship; Vice-Chancellor's International Scholarship |
AUD 5,000 per year; AUD 10,000 per year; Up to AUD 10,000 |
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Swinburne University of Technology |
Swinburne International Excellence Pathway Scholarship |
A$2500 to A$5000 |
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University of South Australia |
Vice Chancellor's International Excellence Scholarship |
50% tuition fee reduction based on academic excellence |
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Victoria University |
VU Global Leaders Scholarship |
20% tuition fee reduction |
Besides these university-based scholarships, an Australian International scholarship covers total tuition fees, air tickets, monthly stipends and more. Interested students from Asia, Africa, middle east are encouraged to apply.
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Scope of Digital Marketing in Australia
With a course in digital marketing, an individual can become an all-rounder in content marketing, search engine optimization(SEO), search engine marketing(SEM), social media marketing, and digital analysis.
With the increasing effort of every company towards digital media, digital marketing has become one of the integral components of every business.
There are pros and cons in both traditional marketing and digital marketing. However, the pros in digital marketing weigh way more to take over as one of the mainstream advertising channels.
According to au.indeed.com, the average salary for different positions in digital marketing are as follows:
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Positions |
Average Salary (Per annum) |
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Digital Marketing Manager |
$100,008 |
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Marketing Analyst |
$93,590 |
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Head of Marketing |
$153,143 |
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Marketing Coordinator |
$68,363 |
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Marketing Assistant |
$58,300 |
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Marketing Executive |
$75,599 |
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Social Media Specialist |
$76,464 |
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Digital Marketer |
$78,447 |
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Digital Content Manager |
$99,043 |
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Market Development Manager |
$107,500 |
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Marketing Advisor |
$105,365 |
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Email Marketing manager |
$100,000 |
Digital marketing is a considerable industry receiving a vast amount of investments worldwide. Many companies outsource their digital marketing campaigns to various digital ad agencies.
Even during the pandemic, there has been a massive revolution in the use of eCommerce platforms and a huge surge in online consumption behaviour. By taking over the traditional advertisement, digital marketing has become one of the most sought-after degrees and huge industry demand.
With more than 20 million active internet users, Australia is known to offer promising careers for international students and has become one of the booming markets for digital marketing.
