M.A(Entertainment, Media & Advertising)

Semester I

Core Courses

• Overview-Entertainment Media & Advertising
• Communication Skills & personality development
• Principles of Management
• Management-Film, TV, Animation

Semester II

Core Courses

• Marketing Management
• Integrated Marketing Communications
• Basics of Finance & Accounting
• Entrepreneurship & Innovation

SPECIALIZATION in Film and Television

Semester III

Core Courses

• Broadcast Business Management
• Film Production & Content pipeline
• An Orientation to New Media Technologies
• Television & Radio Production & programming
• Film Distribution and Marketing

Semester IV

A)Optional Courses

• Media Research Analytical Skills
• Business Plan and Negotiation Skills

B)Dissertation / Field Project

SPECIALIZATION in Advertising and Marketing Communication

Semester III & IV)

• ccount Planning & Management
• Consumer Behavior
• Management: Events and Live Media
• Advertising Agency Structure & Management
• Media Planning and Buying

Semester IV

C)Optional Courses

• Media Research Analytical Skills
• Digital and Social Media Advertising