M.A(Entertainment, Media & Advertising)

2.0 Year
Duration

About

Visit the  official programme website  for more information.
Course Category: Media & Communications
Degree Level: Master
Location: Veer Nariman Rd, Mumbai, Maharashtra, 400020.0, india.

Semester I

Core Courses

  • Overview-Entertainment Media & Advertising
  • Communication Skills & personality development
  • Principles of Management
  • Management-Film, TV, Animation

Semester II

Core Courses

  • Marketing Management
  • Integrated Marketing Communications
  • Basics of Finance & Accounting
  • Entrepreneurship & Innovation

SPECIALIZATION in Film and Television

Semester III

Core Courses

  • Broadcast Business Management
  • Film Production & Content pipeline
  • An Orientation to New Media Technologies
  • Television & Radio Production & programming
  • Film Distribution and Marketing

Semester IV

A)Optional Courses

  • Media Research Analytical Skills
  • Business Plan and Negotiation Skills

B)Dissertation / Field Project

SPECIALIZATION in Advertising and Marketing Communication

Semester III & IV)

  • ccount Planning & Management
  • Consumer Behavior
  • Management: Events and Live Media
  • Advertising Agency Structure & Management
  • Media Planning and Buying

Semester IV

C)Optional Courses

  • Media Research Analytical Skills
  • Digital and Social Media Advertising
Visit the official programme website  for more information.
Visit the official programme website  for more information.
Visit the  official programme website   for more information.
Visit the official programme website  for more information.
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