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Illinois State University
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Interested in Studying Marketing - Advanced Marketing Analytics ?

Educational Details

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About

The Marketing faculty have designed the Advanced Marketing Analytics (AMA) sequence to allow Marketing majors to concentrate their coursework in preparation for marketing roles that may require more analytical rigor which has become prevalent. The use of analytics is expected to grow rapidly. Students complete three required courses in Business Analytics or Business Intelligence and Introduction to Marketing Analytics and Advanced Marketing Analytics. Students also complete three electives in areas such as Brand Management & Analytics, Sales Forecasting, and others.

Visit the  official programme website  for more information.
Course Category: Business & Management
Degree Level: Bachelor
Location: 100 N University St, Normal, Illinois, 61790, usa.

First Year - Fall Semester (16 credit hours)

ENG 101 or COM 110 (General Education) (3)
BUS 100 (3)
General Education course (3)
General Education course (3)
MAT 120 (General Education) (4)

First Year - Spring Semester (15-16 credit hours)

ENG 101 or COM 110 (General Education) (3)
ECO 101 (3)
MAT 121 (B.S.-SMT) (4)
General Education course (3)
 Microsoft Competency requirement (2-3)

Second Year - Fall Semester (15 credit hours)

ACC 131 (3)
MQM 100 (General Education) (3)
ECO 102 (3)
General Education course (3)
General Education course (3)

Second Year - Spring Semester (15 credit hours)

ACC 132 (3)
ENG 145a13 (3)
MKT 190 or MKT 230 (3)
General Education course (3)
General Education course (3)

Third Year - Fall Semester (15 credit hours)

FIL 185 (3)
MKT 231 (3)
MKT 232 (3)
MQM 220 (3)
General Education course (3)

Third Year - Spring Semester (15 credit hours)

MKT 245 (3)
BIS 270 (3)
BIS 271 or IT 244 (3)
 FIL 240 (3)
AMALI course or University-wide elective (3)

Fourth Year - Fall Semester (15 credit hours)

MKT 338 (3)
MQM 227 (3)
MKT 345 (3)
Advanced Marketing Analytics major elective (3)
University-wide elective (3)

Fourth Year - Spring Semester (13-14 credit hours)

BUS 285 (0)
MQM 385 (3)
Advanced Marketing Analytics major elective (3)
Advanced Marketing Analytics major elective (3)
University-wide elective (1-2)
University-wide elective (3)

Visit the official programme website  for more information.
Visit the official programme website  for more information.
Visit the  official programme website   for more information.
  • Strong communication skills
  • Critical thinking
  • Strong research skills
  • Excellent writing skills
  • Ability to administer staff
  • Good problem solver
  • Flexible and adaptive to new ideas
Visit the official programme website  for more information.
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