Marketing is the process of developing, providing, and exchanging products and services that are valuable to clients. It involves much more than just selling or advertising. Instead, it’s about establishing a connection between an organization and its stakeholders through understanding and servicing their needs.

Graduates with a marketing degree are qualified for sales, public relations, advertising, and marketing positions. Employers of marketing majors include marketing firms, advertising agencies, and public relations agencies. They also work as marketing managers and supervisors.

Students that take marketing courses in the UK will be equipped with the abilities necessary to be successful in management, PR, and related marketing professions.

Programs are available as a management studies program or as a business administration or arts concentration. The average salary for a master’s degree in marketing in the UK is £32,000 annually.

Top Marketing University in the UK is listed below:

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Top Marketing University in the UK: Bachelor of Marketing

A bachelor's degree in marketing gives students the fundamental skills they need in marketing research, social media marketing, and advertising strategies to help them excel in a range of in-demand positions in public and private settings.

It is offered as a bachelor of science in marketing or a concentration for programs such as a bachelor of management or arts. The course duration of the program is generally 3 to 4 years. The tuition fee for the program ranges from £16,000 to £22,000 per year.

Academic Requirement:

• Completion of International A-level program
• Completion of the International Baccalaureate program with a minimum score of 31 points overall
• For applicants from India, a CBSE or CISE must have been completed. The minimum score required can be anywhere between 60 to 70%

English Language Requirement:

• IELTS: 6.5 overall with no less than 6.0 in all components
• TOEFL IBT: 95 overall with a minimum of 18 in all 4 components
• The Pearson Test of English Academic (PTE Academic): 58 with no less than 55 in any element
• Cambridge English: Proficiency (CPE): 160 with no less than 155 in all elements
• Duolingo: 100 overall with subscores of Literacy 100, Comprehension 110, Conversation 95, Production 90.

Alternative pathway

For applicants who do not meet the entry requirement or whose certificate is considered not suitable for entry into an undergraduate program, the following alternatives are available:

• Complete IB program
• Complete a year of university-level courses in a country other than the UK
• Apply for the foundation year program in the UK

Top Marketing University in the UK: Bachelor of Marketing (Tuition Fee)

Top Marketing University in the UK: Master of Marketing

A master’s degree in marketing builds on students' foundational business knowledge by emphasizing key marketing concepts such as efficiency, segmentation, activation, supremacy, pricing, service, retail, and brand management.

The course duration for a Master of Marketing degree in the UK is one year. A master’s program is also available as a master of science in marketing or an MSc in strategic marketing. The tuition for the program ranges from £21,000 to £30,000 per year.

Academic Requirement:

• A bachelor's degree from a recognized institution equivalent to 4 years bachelor's degree in the UK
• A minimum of 2.8 CGPA on a 4 CGPA grading scale
• Students who hold a bachelor's degree but are not eligible for direct entry into a postgraduate programme may apply for a one-year Pre-Masters and then progress to postgraduate study.

English Language Requirement:

• IELTS: 7.0 overall with no less than 6.5 in all components
• TOEFL IBT: 100 overall with a minimum of 24 in all 4 components
• The Pearson Test of English Academic (PTE Academic): 69 with no less than 62 in any element
• Cambridge English: Proficiency (CPE): 185 with no less than 176 in all elements
• Duolingo: 120 overall with subscores of Literacy 120, Comprehension 130, Conversation 115, Production 100.

Top Marketing University in the UK: Master of Marketing (Tuition fee)

Top Marketing University in the UK: PhD in Marketing

The following top universities in the UK offer doctoral programs in marketing. PhD program comprises 50 to 60% of the research component. The average course duration of a PhD in the UK is 3 years.

 The tuition fee for a doctoral program ranges from £18,000 to £21,000 per year. Still, most doctoral candidates are partially or fully funded through assistantships with tuition fee waivers and stipends. On top of that, they also receive grants and scholarships to supplement the funding package.

Academic Requirement:

• A 4 years bachelor's degree or a master's degree in a relevant field 
• A minimum score of 65% overall
• A viable research proposal of up to 5000 words

Research Experience:

Doctoral program applicants must demonstrate research experience in a relevant field through a bachelor with honours program, master's thesis, professional research works, published articles, etc.

English Language Requirement:

• IELTS: 7.0 overall with no less than 6.5 in all components
• TOEFL IBT: 100 overall with a minimum of 24 in all 4 components
• The Pearson Test of English Academic (PTE Academic): 69 with no less than 62 in any element
• Cambridge English: Proficiency (CPE): 185 with no less than 176 in all elements
• Duolingo: 120 overall with subscores of Literacy 120, Comprehension 130, Conversation 115, Production 100.

Top Marketing University in the UK: PhD in Marketing (Tuition fee)

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Top Marketing University in the UK: Scholarships

Some of the need-based and merit-based scholarships awarded to international students in the UK are listed below:

Top Marketing University in the UK: Scope

Because marketing is essential to the success of all businesses, large and small, public and private, for-profit and non-profit, the range of marketing occupations is enormous. Marketing's responsibility is to ensure that consumer value is developed throughout the organization.

The need for increasingly segmented markets and the ongoing advancements in information technology have made collecting and analysing client data more sophisticatedly possible. Students and recent graduates widely desire a marketing graduate career because of the industry's diversity in the UK.

According to Payscale, these are the Marketing jobs and salaries in the UK.