Digital marketing or online marketing is a term for promoting brands to connect with potential customers using the internet and other forms of digital communication. It includes all sorts of areas such as SEO strategy, content marketing, Pay-Per-Click advertising, and public relations campaigns, connecting businesses with their audiences in increasingly innovative ways.

Basic digital marketing elements such as consumer behaviour, digital communications, social media marketing, and brand creation and management are combined with core business skills. Leadership, data and financial management, marketing and business ethics, and corporate social responsibility are all tailored to the needs of marketing practice.

This program will equip you with both theoretical and practical experience. It will educate you on the fundamentals of digital marketing concepts, trends, and methodologies. You will understand the significance of marketing analytics and their role in creating business opportunities. You will also gain practical problem-solving skills by studying real-life case studies.

In addition, students will receive intensive training in research methods, critical thinking, data analysis techniques, analytics toolkits, and field-specific knowledge.

Global ranking of some of the top universities in the UK for Digital Marketing courses

Digital marketing courses are offered by very few universities in the UK, much of which is offered at the postgraduate level. Students must make an educated decision regarding the choice of their university. 

The following is a list of the top UK universities in these subjects based on QS Rankings 2022 by topic " QS Business Masters Rankings: Marketing".

The table is based on meticulously calibrated performance indicators that evaluate a university's performance in four areas: teaching, research, knowledge transfer, and international outlook. The list aims to assist international students in becoming acquainted with UK universities. 

With this, we tried to make students aware of universities where they'd be guaranteed of obtaining appropriate digital marketing courses in the UK.

Programs for Masters in Digital Marketing with tuition fees in the UK

Full-time postgraduate master's programs in Digital marketing in the United Kingdom last only one year, compared to one to two years in most other countries. It is offered majorly as MSc in Digital Marketing or MSc in Digital Business and is available at a few top universities in the UK. 

Here is a list of master's degrees in digital marketing offered by top UK universities, along with the tuition fees for international students.

A few universities, in addition to academic courses, offer apprenticeship programs in collaboration with businesses and companies. Such programs are more concerned with practice than theory. The businesses themselves determine entry requirements for these programs.

Academic Requirement:

Applications should possess either: 

• A 4-year bachelor's degree from a recognized University with a minimum grade of 3.25 out of 4 or 60%,

• Any professional qualifications or experience of equivalent standing.

English Language Requirement:

Minimum English language qualification for a post-graduate degree in digital marketing in the UK is:

• TOEFL: 90 overall with a minimum of 19 in listening, 20 in reading, 22 in speaking, and 20 in writing.
• IELTS: 6.5 overall with a minimum of 6.0 in all sub-skills
• PTE: 62 overall with a minimum of 56 in all sub-skills.

Digital Marketing Course in the UK: Scholarships

There are several financial aid options available to help you finance your studies in the UK. Examples of financial aid are scholarships, grants, bursaries, fellowships, financial awards, and loans. These awards are designed for deserving students who want to pursue a master’s degree program at the universities. 

The UK government, individuals and organizations offer hundreds of scholarships, bursaries, and additional financial support to financially and academically deserving students from several countries. Many institutions also offer financial assistance.

A degree in digital marketing may be prohibitively expensive, especially in a country as expensive as the United Kingdom. Financial assistance could help you achieve your goals, whether to advance your career, start your own business, or bring change and opportunity to your community.

Aside from applying for scholarships, international students can also work part-time or apply for loans.

Digital Marketing Course in the UK: Scope

Digital marketing is one of the most popular advertising niches that specialize in directing online traffic to businesses through search engines, social networking, and email. Besides the natural shift to internet-based marketing, the COVID-19 pandemic is driving the scope of digital marketing even further.

 This platform provides ease of targeting a large audience with minimal investment. So, in recent years, more and more companies are investing in online advertisements and web-based marketing.

Digital marketing managers in the UK earn average annual salaries of more than £31,000. Other high-paying digital marketing roles include social media marketing specialists, PPC experts, digital marketing consultants, digital analytics experts, and SEO managers.

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Graduates are not limited to just one role in digital marketing niches; they will explore various roles. Degree holders in this field can build a career in one area and focus on it or can learn the basics of two or more to become a digital marketer. Here are some major digital marketing roles and their pay scales:

This course is in huge demand in today’s business world. Some of the top employers for graduates of Digital marketing are as follows:

• Ctrl-Shift
• Google
• Accenture
• Yahoo Inc.
• Hewlett-Packard
• Walmart
• HSBC Bank
• IBM
• Savills Plc
• Colt Technology Services