Master of Digital Marketing in the UK

Master of Digital Marketing in the UK

Master of Digital Marketing in the UK
Ashma Shrestha

We live in a fast-paced environment where digital mediums are constantly used daily. Millions of content, videos, photos, and blogs are published on several digital platforms like websites, social media portals, search engines, and many more.

Digitization has given individuals and businesses the power to create a digital presence where they have the liberty to advertise and create a brand for themselves.  

Likewise, building a career in digital media has also been highly popularised. With many digital businesses planning to go digital, it creates immense job opportunities for individuals planning to pursue a career in digital marketing. 

A Master of Digital Marketing in the UK allows you to hone the required skill set that the market demands. The career path is fueled by a creative environment that allows you to gain knowledgeable and real-world insights required to drive 21st-century business houses. 

If you are a keen individual who loves creating content, likes to stay updated with all the new digital trends, and is eager to understand digital marketing and its analytics, then an MSc in Digital Marketing can be the perfect course to boost your career path!    

Why Study Master of Digital Marketing in the U.K.?

The U.K. is known for providing quality-level education and service for its students. Their academic degrees are globally renowned and can guarantee job placements in any part of the world. 

It has numerous top-ranked universities, such as King’s College London and the University of Southampton, offering a quality-level master's program in Digital Marketing. 

MSc in Digital Marketing is also highly renowned for providing job placements due to its high demand for critical individuals. Students can also acquire 2 years of work permit after completing their course in the U.K. 

An MSc in Digital Marketing creates a competitive edge to gain employment, career advancements, competitive salary, and many other benefits making it an in-demand degree to pursue in the U.K. 

Top Universities for Digital Marketing Courses in the U.K.

The university’s updated course structures and teaching methodologies give the ranking. The table also contains the fee structure, duration and the applied course name. 


Course Name


Tuition Fees (GBP)

King’s College London

MSc Digital Marketing 

12 months


Heriot-Watt University 

MSc Digital Marketing 

12 months 


University of Surrey

MSc Digital Marketing & Channel Management 

12-24 months


University of Kent 

MSc Digital Marketing & Analytics

12 months 


University of Southampton

Digital Marketing (MSc)

12 months 


University of Strathclyde

MSc Digital Marketing Management 

12 months 


Royal Holloway University 

MSc in  Digital Marketing 

12 months 


University of Plymouth 

MSc Digital and social media marketing 

12 months 


University of Portsmouth

Digital and Strategic Marketing (MSc)

15 months 


Top Digital Marketing University in Australia

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Master of Digital Marketing in U.K. fees

To pursue this one-year program in the U.K, the average cost would be 15000 to 25000 GBP, depending upon the location and university. 

It is a great gateway to establish yourself and gain the necessary skills to advance your career. 

A Digital Marketing major’s entry-level salary is offered at about 30000 GBP in the U.K., making it a worthwhile investment.

Master of Digital Marketing in U.K. entry requirements for international students

International students must possess basic entry requirements before enrolling at the university of their choice. Students need to fulfil the academic and English requirements that are listed below:- 

Academic Requirements

  • Minimum GPA of 3.0 or upper Second-Class Honors in their undergraduate level
  • The international qualification will be deemed acceptable by the university.

English Proficiency Requirements

  • IELTS: An overall band score of 6.5 to 7
  • TOFEL: An average score of 92 to 100

Additional Documentation 

  • Online Application
  • Statement of Purpose (Essay)
  • Official Academic Transcripts or Provisional Certificates 
  • Resume (Optional)
  • Reference Letters

UK Student Visa

A big part of studying abroad that international students must consider is applying for and getting a student visa. 

For a full-time course, students must possess a tier 4 student visa which can be obtained at the nearest embassy or with the help of a consultancy.

The mentioned list consists of the mandatory documents that you need to apply for a student

visa: -

  • Valid Passport
  • Passport size photograph
  • Letter of Acceptance from the University
  • English Proficiency Test Score
  • Proof of Finances for the Visa Application

Scholarships for Master of Digital Marketing in the UK

Most universities and colleges in the UK provide academic merit scholarships to help students with tuition fees. The given table mentions the universities and the available scholarships they provide.



King’s College London

Academic Scholarship
(5,000 GBP awarded on academic merit) 

Heriot-Watt University 

Academic Scholarship
(3,000 GBP awarded on academic merit to students holding first-class honours at the undergraduate level )

(1,500 GBP awarded on academic merit to students holding second-class honours at the undergraduate level ) 

University of Plymouth 

International Excellence Scholarship
(50% off your tuition fees waived )

University of Southampton

Academic Scholarship
(5,000 GBP awarded on academic merit to students holding first-class honours at the undergraduate level )
(3,000 GBP awarded on academic merit to students holding second-class honours at the undergraduate level ) 

Royal Holloway University 

Royal Holloway Principal Scholarship
(4000 GBP discount on tuition fees)

University of Teesside

Global Excellence Scholarship
(1500 or 2000 GBP tuition fees waived )

University of Portsmouth 

Vice Chancellor’s Global Development Award
(1600 GBP waived on tuition fees)

What can I do with a master’s degree in Digital Marketing?

With a master’s in Digital Marketing, graduates can choose several positions. MSc in Digital Marketing is a professional course geared towards shaping and grooming students into successful working professionals. 

With the high demand for these professionals in the market, many businesses require the expertise of individuals who can understand business problems and convert problems into technological solutions. Earning a master's degree can qualify you to meet that requirement.

Depending upon the level of experience, expertise, and their current positioning, recent master’s

degree holders can achieve a career in the following career prospects:

Job Prospect 

Salary in (GBP) per annum 

Content Managers and Strategists

47,737 approx.

SEO/SEM Specialists 

31,560 approx.

Digital Marketing Managers 

46,459 approx.

Campaign Specialists 

40,947 approx.

Brand Managers

45,459 approx.

Market Research Analysts 

25000 approx.

Pursuing a master's degree in MSc in Digital Marketing can be beneficial to gain specialized knowledge to advance in their workplace. 

With the booming digital industry, this degree holds great value to enhance your industry expertise and increase your credibility. With the broad scope of job prospects open to the students, career advancement is a significant benefit of getting this master's degree. 

There is also a higher chance of increasing your earning potential. Career benefits aside, a master’s degree can benefit personal growth and learning. It can also help improve your research, writing, and analytical skills.

Along with honing existing skills, you can learn new skill sets, become a better problem solver, and tackle more significant projects more efficiently.

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