We live in a fast-paced environment where digital mediums are constantly used daily. Millions of content, videos, photos, and blogs are published on several digital platforms like websites, social media portals, search engines, and many more.
Digitization has given individuals and businesses the power to create a digital presence where they have the liberty to advertise and create a brand for themselves.
Likewise, building a career in digital media has also been highly popularised. With many digital businesses planning to go digital, it creates immense job opportunities for individuals planning to pursue a career in digital marketing.
A Master of Digital Marketing in the UK allows you to hone the required skill set that the market demands. The career path is fueled by a creative environment that allows you to gain knowledgeable and real-world insights required to drive 21st-century business houses.
If you are a keen individual who loves creating content, likes to stay updated with all the new digital trends, and is eager to understand digital marketing and its analytics, then an MSc in Digital Marketing can be the perfect course to boost your career path!
Why Study Master of Digital Marketing in the U.K.?
The U.K. is known for providing quality-level education and service for its students. Their academic degrees are globally renowned and can guarantee job placements in any part of the world.
It has numerous top-ranked universities, such as King’s College London and the University of Southampton, offering a quality-level master's program in Digital Marketing.
MSc in Digital Marketing is also highly renowned for providing job placements due to its high demand for critical individuals. Students can also acquire 2 years of work permit after completing their course in the U.K.
An MSc in Digital Marketing creates a competitive edge to gain employment, career advancements, competitive salary, and many other benefits making it an in-demand degree to pursue in the U.K.
Top Universities for Digital Marketing Courses in the U.K.
The university’s updated course structures and teaching methodologies give the ranking. The table also contains the fee structure, duration and the applied course name.
College |
Course Name |
Duration |
Tuition Fees (GBP) |
King’s College London |
MSc Digital Marketing |
12 months |
29,850 |
Heriot-Watt University |
MSc Digital Marketing |
12 months |
19,176 |
University of Surrey |
MSc Digital Marketing & Channel Management |
12-24 months |
20,200 |
University of Kent |
MSc Digital Marketing & Analytics |
12 months |
20,500 |
University of Southampton |
Digital Marketing (MSc) |
12 months |
24,060 |
University of Strathclyde |
MSc Digital Marketing Management |
12 months |
23,650 |
Royal Holloway University |
MSc in Digital Marketing |
12 months |
22,000 |
University of Plymouth |
MSc Digital and social media marketing |
12 months |
15,700 |
University of Portsmouth |
Digital and Strategic Marketing (MSc) |
15 months |
17,000 |
Top Digital Marketing University in Australia
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Master of Digital Marketing in U.K. fees
To pursue this one-year program in the U.K, the average cost would be 15000 to 25000 GBP, depending upon the location and university.
It is a great gateway to establish yourself and gain the necessary skills to advance your career.
A Digital Marketing major’s entry-level salary is offered at about 30000 GBP in the U.K., making it a worthwhile investment.
Master of Digital Marketing in U.K. entry requirements for international students
International students must possess basic entry requirements before enrolling at the university of their choice. Students need to fulfil the academic and English requirements that are listed below:-
Academic Requirements
- Minimum GPA of 3.0 or upper Second-Class Honors in their undergraduate level
- The international qualification will be deemed acceptable by the university.
English Proficiency Requirements
- IELTS: An overall band score of 6.5 to 7
- TOFEL: An average score of 92 to 100
Additional Documentation
- Online Application
- Statement of Purpose (Essay)
- Official Academic Transcripts or Provisional Certificates
- Resume (Optional)
- Reference Letters
UK Student Visa
A big part of studying abroad that international students must consider is applying for and getting a student visa.
For a full-time course, students must possess a tier 4 student visa which can be obtained at the nearest embassy or with the help of a consultancy.
The mentioned list consists of the mandatory documents that you need to apply for a student
visa: -
- Valid Passport
- Passport size photograph
- Letter of Acceptance from the University
- English Proficiency Test Score
- Proof of Finances for the Visa Application
Scholarships for Master of Digital Marketing in the UK
Most universities and colleges in the UK provide academic merit scholarships to help students with tuition fees. The given table mentions the universities and the available scholarships they provide.
College |
Scholarship |
King’s College London |
Academic Scholarship |
Heriot-Watt University |
Academic Scholarship |
University of Plymouth |
International Excellence Scholarship |
University of Southampton |
Academic Scholarship |
Royal Holloway University |
Royal Holloway Principal Scholarship |
University of Teesside |
Global Excellence Scholarship |
University of Portsmouth |
Vice Chancellor’s Global Development Award |
What can I do with a master’s degree in Digital Marketing?
With a master’s in Digital Marketing, graduates can choose several positions. MSc in Digital Marketing is a professional course geared towards shaping and grooming students into successful working professionals.
With the high demand for these professionals in the market, many businesses require the expertise of individuals who can understand business problems and convert problems into technological solutions. Earning a master's degree can qualify you to meet that requirement.
Depending upon the level of experience, expertise, and their current positioning, recent master’s
degree holders can achieve a career in the following career prospects:
Job Prospect |
Salary in (GBP) per annum |
Content Managers and Strategists |
47,737 approx. |
SEO/SEM Specialists |
31,560 approx. |
Digital Marketing Managers |
46,459 approx. |
Campaign Specialists |
40,947 approx. |
Brand Managers |
45,459 approx. |
Market Research Analysts |
25000 approx. |
Pursuing a master's degree in MSc in Digital Marketing can be beneficial to gain specialized knowledge to advance in their workplace.
With the booming digital industry, this degree holds great value to enhance your industry expertise and increase your credibility. With the broad scope of job prospects open to the students, career advancement is a significant benefit of getting this master's degree.
There is also a higher chance of increasing your earning potential. Career benefits aside, a master’s degree can benefit personal growth and learning. It can also help improve your research, writing, and analytical skills.
Along with honing existing skills, you can learn new skill sets, become a better problem solver, and tackle more significant projects more efficiently.