10 Reasons to Choose a Career in Digital Marketing

10 Reasons to Choose a Career in Digital Marketing

10 Reasons to Choose a Career in Digital Marketing
Bijay Poudel

Digital marketing is promoting products or services using various digital channels such as search engines, social media, email, and websites. The goal of digital marketing is to reach and engage with customers online to drive sales and increase brand awareness.

Here are 10 Reasons to Choose a Career in Digital Marketing:

  • High demand: The field of digital marketing is in high demand as more businesses realise the importance of having a strong online presence. This demand for digital marketing professionals means plenty of job opportunities for those with the right skills and experience. With the increasing adoption of digital technologies and the shift to online shopping, businesses need to have a strong online presence to reach and engage with customers. This includes having a well-designed website, an active social media presence, and effective digital advertising campaigns. Digital marketing professionals are needed to create and execute these strategies, making it a rapidly growing field.
  • Flexibility: Digital marketing encompasses various roles, from social media management to SEO to email marketing, etc. This variety of roles within the field means that you can find a role that fits your strengths and interests, whether you are more of a creative type or analytical. For example, if you are more creative, you may be interested in working on social media campaigns and creating engaging content. You may be interested in working on SEO and data analysis if you are more analytical.
  • Career progression: There are many opportunities for career progression within digital marketing, from entry-level roles to management and leadership positions. This means you can start in an entry-level position and work your way up to a more senior role with more responsibility and higher earning potential. As you gain experience and develop your skills, you can progress to more senior roles such as digital marketing manager, head of digital marketing, or even C-level positions.
  • High earning potential: Digital marketing professionals can earn high salaries, especially those with experience and skills in high-demand areas like data analysis and digital advertising. Additionally, the high demand for digital marketing professionals means you can negotiate for a higher salary or have more job opportunities. According to Glassdoor, the average salary for a digital marketing manager is around $70,000 per year and can go up to $130,000 per year for more senior positions.
  • Constant learning: Digital marketing is a field that is constantly evolving, with new technologies, platforms and trends emerging all the time. This means that you will never stop learning and will always be able to develop your skills and knowledge to stay ahead of the curve. This constant learning makes it an exciting and dynamic field. For example, social media platforms are constantly updating their algorithms and features, new digital advertising platforms are emerging, and new technologies like AI and VR are integrated into digital marketing strategies.
  • Remote work: Digital marketing roles can often be done remotely, giving you the flexibility to work from anywhere, whether that be from home or abroad. This can be great for people who want more control over their work-life balance or for those who want to travel while working. Many digital marketing roles involve working on a computer and communicating with team members online, making it easy to work from anywhere with an internet connection.
  • Variety of industries: Digital marketing is relevant to all sectors, from retail to healthcare to education, allowing you to work in the field that interests you the most. This variety of industries means you can find the perfect fit for your personal and professional interests. For example, suppose you are passionate about healthcare. In that case, you can work for a healthcare company and help them to create and execute digital marketing campaigns targeted at patients and healthcare professionals.
  • Potential for self-employment: With the rise of digital marketing, there is a potential for self-employment by starting your agency or consultancy. This can be a great option for those who want more control over their work and want to be their own boss. 
  • Data-driven: Digital marketing is heavily data-driven, meaning that you can analyse and interpret data to inform and improve your marketing strategies. This data-driven approach makes it a field that is both challenging and rewarding. You will be able to use data to track the performance of your campaigns, identify areas for improvement, and optimise your strategies for better results. This requires strong analytical skills and the ability to work with data, making it a great field for those who enjoy working with numbers and statistics.
  • Impactful: Digital marketing allows you to have a direct impact on a business's growth and success by reaching and engaging with customers online. This can be a very satisfying and rewarding career, as you can directly see the results of your efforts. By creating and executing effective digital marketing campaigns, you will help businesses increase their online visibility, attract more customers, and ultimately drive revenue growth. This can be a very satisfying and rewarding career, knowing that your work directly contributes to a business's success.

Salary of a  Digital Marketing 

The salary of a digital marketer in India can vary depending on factors such as experience, location, and specific roles. However, on average, a digital marketer in India can expect to earn around INR 4-5 Lakhs per year. This can go up to INR 12-15 Lakhs per year for more senior positions like Digital Marketing Manager, Head of Digital Marketing, etc.

It's important to note that the salary range can vary based on the company and location. Digital marketing professionals working in major cities like Mumbai, Bangalore, and Delhi tend to earn more than those working in smaller cities. Additionally, digital marketing professionals working in big multinational companies or startups tend to earn more than those working in small or medium-sized enterprises.

Also, the digital marketing field is constantly growing and evolving, and the demand for professionals with experience and skills in high-demand areas like data analysis, digital advertising, and social media management is increasing. So the salary is expected to increase in the future.

Top digital marketing course in India

Both online and offline institutions offer several top digital marketing courses in India. Some of the top options include:

  • Digital Vidya: This is one of the most popular digital marketing training institutes in India, offering a wide range of courses, including the Certified Digital Marketing Master Course, which covers all aspects of digital marketing.
  • Google Digital Unlocked: This is a free online course offered by Google, which covers the basics of digital marketing and provides certification upon completion.
  • Simplilearn: This institute offers a wide range of digital marketing courses, including the Digital Marketing Certified Associate course, which covers all aspects of digital marketing and provides certification upon completion.
  • NIIT Digital Marketing: This institute provides a comprehensive digital marketing course that covers all aspects of digital marketing and provides certification upon completion.
  • UpGrad: This online learning platform provides an Executive Program in Digital Marketing designed for working professionals and covers all aspects of digital marketing, including strategy, analytics, and digital advertising.
  • Digital Marketing Institute (DMI): This institute provides a Diploma in Digital Marketing, which covers all aspects of digital marketing and provides certification upon completion.
  • Digital Academy India: This institute provides a Post Graduate Program in Digital Marketing, which covers all aspects of digital marketing and provides certification upon completion.
  • IIM Kashipur: Indian Institute of Management (IIM) Kashipur also offers a course in Digital Marketing, a 1-year full-time executive program for working professionals.

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