Digital marketing uses the digital world to promote or advertise a physical product, digital products, or services.
A bachelor of digital marketing in the UK is typically a 3-4 years course that prepares students to use traditional marketing theories in the modern digital world.
The tuition fee for the first year of the program ranges from £ 13,000 to £ 19,000. After completing the program, graduates can find employment in different fields and marketing agencies, fulfilling the roles of marketing manager, brand manager, digital marketing manager, etc.
The entry-level salary for a digital marketer ranges from £18,000 to £22,000 per year.
Why study Bachelor of Digital Marketing in the UK?
- Extended career support from the university for up to 5 years after graduation.
- Opportunities for developing and experiencing real-world problems by solving marketing-related issues with industry partners.
- A wide range of qualifications is acceptable for entry into the undergraduate program.
- Students who do not meet the entry qualification can apply for a foundation pathway for entry into the undergraduate program.
- The placement year is incorporated into the undergraduate program, thus helping graduates to kick-start their careers.
Top Universities for Bachelor of Digital Marketing in the UK
An undergraduate degree in digital marketing is generally offered as a Bachelor of Arts degree, while very few universities offer it as a Bachelor of Science program.
Some universities also offer fast track program of 2 years of course duration, and some offer a top-up program of 1-2 years that requires applicants to have completed at least year 1 or year 2 of the undergraduate course in a particular set of fields.
University |
Program |
Swansea University |
BA Media and communication |
Coventry University |
International Digital Marketing (Top-Up) |
University of Portsmouth |
Bachelor of Arts in Digital Marketing |
University of Huddersfield |
Event management and marketing |
Keele University |
Bachelor of Arts in Marketing and Media (Hons) |
Bournemouth University |
Bachelor of Arts in Marketing Communication with Digital Media |
London Metropolitan University |
Bachelor of Arts in Illustration and Animation |
Edinburgh Napier University |
Bachelor of Arts in Marketing with Digital Media (Hons) |
Technological university Dublin |
Bachelor of Arts in Digital Marketing |
London South Bank University |
Bachelor of Science in Marketing with Digital (Hons) |
Glasgow Caledonian University |
Bachelor of Arts in International Marketing |
University of Derby |
Bachelor of Science in Marketing with Digital (Hons) |
Birmingham city university |
Bachelor of Arts in Digital Marketing |
Abertay University |
Bachelor of Arts in Digital Marketing and Business Management (Hons) |
The University of Greenwich Business School |
Bachelor of Arts in Advertising and Digital Marketing Communications (Hons) |
Aberystwyth university |
Bachelor of Science in Digital Marketing |
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Bachelor of Digital Marketing in UK Fees
An undergraduate degree in Digital Marketing is 3 to 4 years long and costs around GBP 15,000 to 25,000 annually for international students.
University |
Course Duration |
First-Year Tuition Fee |
Swansea University |
3 – 4 years |
£ 15,850 |
Coventry University |
1 - 2 years |
£ 15,000 |
University of Portsmouth |
3 – 4 years |
£ 16,200 |
University of Huddersfield |
3 – 4 years |
£ 15,000 |
Keele University |
3 - 4 years |
£ 18,900 |
Bournemouth University |
4 – 5 years |
£ 15,250 |
London Metropolitan University |
3 years |
£ 17,110 |
Edinburgh Napier University |
4 years |
£ 13,770 |
Technological university Dublin |
4 years |
€ 13,500 |
London South Bank University |
3 – 4 years |
£ 15,400 |
Glasgow Caledonian University |
4 years |
£ 14000 |
University of Derby |
3 years |
£ 14,045 |
Birmingham city university |
2 years |
NA |
Abertay University |
4 years |
£ 14000 |
The University of Greenwich Business School |
3 - 4 years |
£ 15,000 |
Aberystwyth university |
3 years |
£ 16,300 |
Bachelor of Digital Marketing in the UK: Entry Requirement
Swansea University
- A score of 70% in year 12 of the higher secondary education.
- An IELTS score of 6.0 overall or equivalent proves English language proficiency.
University of Portsmouth
- At least 70-75% in state board or CBSE for applicants from India. Nepalese students with a general higher secondary education of more than 60% score must take a foundation year before getting into the undergraduate program. Students who have completed A lever must have a grade of ABB – BBB.
- A minimum IELTS score of 6.0 with at least 5.5 in each band or TOEFL score of 79 with at least 18 in reading, 17 in listening, 17 in writing, and 20 in speaking or PTE score of 54 or more with at least 51 in each section.
University of Huddersfield
- A higher secondary education degree awarded by CISE, CBSE, or metro state is required for applicants from India, and a higher education certificate is required for applicants from Nepal.
- A score of BBC is required for students who have completed an A level.
- An IELTS score of 6.0 overall, with 5.5 in each band.
Keele University
- A score of BBC is required for students who have taken an A level or a score of 29 in the International Baccalaureate.
- International students who do not meet the direct entry requirement must take the foundation course first.
- An IELTS score of 6.5 with at least 6.0 in each band.
Bournemouth University
- For applicants from India, a higher education certificate with at least 65% is required.
- An IELTS score of 6.0 with at least 6.0 in the writing section and 5.5 in all other sections.
Edinburgh Napier University
- A higher education certificate with at least 70% for Nepalese and 60% for Indian applicants is required.
- An IELTS score of 6.0 overall with no band less than 5.5 or a TOEFL score of 80 overall with at least 18 in reading, 17 in listening and writing, and 20 in speaking or a PTE score of 56 with at least 51 in each section.
London South Bank University
- A score of more than 60% in the Nepal Higher Secondary Education Certificate for applicants from Nepal.
- A score of 55-65% in grade XII for Indian applicants.
- An IELTS score of 6.0 with no less than 5.5 in each band or TOEFL score of 80 overall with at least 18 in reading, 17 in listening and writing, and 20 in speaking or PTE score of 52 overall with at least 51 in section.
Birmingham City University
- For applicants from India and Nepal, a score of at least 60% or equivalent (grade B or 2.8) overall in 12th standard and math is required.
- An IELTS score of 6.0 or more overall and 5.5 in each band
Abertay University
- A higher secondary education certificate with at least 65% or equivalent is required for Nepalese applicants.
- A grade XII certificate with at least 60% is required for Indian applicants.
- An IELTS score of 6.0 overall with at least 5.5 in each band or a TOEFL score of 78 overall with at least 17 in listening, 18 in reading, 20 in speaking, and 17 in writing is required.
The University of Greenwich Business School
- For applicants from Nepal, a plus 2 certificate with at least 55% is required.
- For applicants from India, at least 50% in year 12 is required.
- An IELTS score of 6.0 with at least 5.5 in each band.
Scholarship:
Several merit-based scholarships are provided to international students in the UK. Some of these scholarships are mentioned below:
University |
Scholarships |
Amount |
Swansea University |
International Excellence Scholarship |
£6000 (£4000 is awarded in year 1 and £2000 is awarded in year 2) |
Keele University |
Keele International Excellence Scholarship |
£ 2000 |
Bournemouth University
|
BU Academic Excellence Scholarship |
£ 2500 |
London South Bank University |
International Merit Scholarship |
£ 4000 per year |
Birmingham City University
|
Undergraduate Scholarship |
£ 2000 |
Master of Digital Marketing in the UK
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Scope of Bachelor of Digital Marketing in the UK
Graduates of the UK's Bachelor of Digital Marketing program can find employment in various managerial roles in companies of a wide selection of industries and marketing agencies.
They are often hired to establish a company's brand image and market products digitally through mobile marketing, social media, affiliated marketing, search engine optimization, etc.
Since the students are also trained in traditional marketing techniques and theories, they are hired in traditional marketing roles.
The average digital marketing salary for entry-level positions is £18,000 to £ 22,000 annually.
Roles |
Range of Salary |
Average Salary |
Digital Marketing Manager |
£23000 - £56,000 |
£33,970 |
Graphic Designer |
£14,000 - £24,000 |
£18,667 |
Brand Manager |
£27,000 - £58,000 |
£40,036 |
Social Media Coordinator |
£18,000 - £28,000 |
£22,215 |
Search Engine Optimization Specialist |
£20,000 - £29,000 |
£23,480 |
Social Media Analyst |
£40,000 - £70,000 |
£33,287 |
Social Media Manager |
£25,000 - £42,000 |
£31,995 |
Senior Graphic Manager |
£29,000 - £45,000 |
£36,155 |
Campaign Manager |
£28,000 - £50,000 |
£37,263 |
Content Manager |
£27,000 - £43,000 |
£33,782 |