A Master in Marketing in Germany is a one-two year complete degree that will enable you to create the advanced knowledge, understanding, and skills needed to boost your marketing profession. 

Strategic marketing, digital marketing, international marketing, marketing and sales management, and more specialities are offered in the course of Masters in Marketing in Germany. German universities offer this curriculum as an MA and MS degree.

Marketing has become an important sector with several job advancement options.

A master's degree in advertising and marketing will increase one's professional social networking chances and provide an understanding of clients, money, and corporate social responsibility.

Why study master's in marketing in Germany?

Here are some of the reasons why you, as an International student, should choose the course of marketing to study master's degree in Germany:

• The Free University of Berlin and the University of Cologne are the two universities in Germany that offer master's degrees in marketing, ranking among the topmost 350 universities in the world.
• These two universities do not charge any tuition fees as they are fully state-funded. So you're in luck if you've been accepted to any of these two German institutions. 
• With an annual income of 67,000 EUR, Germany is the 4th highest-paying country for a Digital Strategist. Marketing experts' and graduates' salaries in Germany grow by 32% for 2 to 5 years of experience.
• People with postgraduate degrees make 29% more than people with bachelor's degrees in marketing from German institutions. Marketing specialists in Germany earn 16 per cent more than the average pay grade of all jobs.
• Many specializations in courses are available such as:

• • Digital marketing and social media
  • Customer relationship management
  • Marketing communications
  • Strategic marketing management 
  • B2B marketing
  • Retail marketing
  • Data-based marketing

Top Universities that Offer Masters in Marketing in Germany

Here are some of the top Universities in Germany that offer Master’s degrees in Marketing:

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Master of Marketing fees for international students in Germany

Due to the lower tuition prices, education in Germany often does not necessitate significant investments. Other charges, such as living expenses, pre-arrival costs, and so on, must be borne by students. 

Tuition expenses for Master in marketing programs in Germany range from 11,800 EUR to 20,000 EUR per year. The Free University of Berlin and the University of Cologne are government or state-funded institutions. As a result, there will be no tuition costs. These institutions need students to pay 250 EUR - 300 EUR for semester contributions only.

The general tuition fees in other Universities in Germany for pursuing a master's degree in marketing are listed below:

Admission requirements for Master’s in Marketing in Germany

Free University of Berlin

• Course Name: Masters in Management and Marketing
• Course duration: 2 years
• PTE: 50-60
• TOEFL: 72-100
• IELTS score: 6.0-6.5
• Academic Requirements: A bachelor's degree in Mathematics, Statistics, Econometrics, Accounting, Taxation, or a closely related field with a minimum of 90%.
• Other Requirements:

• • Official transcripts
  • Letter of Recommendation
  • Statement of Purpose
  • Updated Resume
  • Work experience( Not mandatory)

GISMA Business School

• Course Name: Master in Marketing Management, Masters in International Marketing, Masters in Digital Marketing
• Course duration: 1 year
• PTE: 50-60
• TOEFL: 72-100
• IELTS: 6.0-6.5
• Academic Requirements: At least 80% in a bachelor's degree in Mathematics, Statistics, Econometrics, or other closely related degrees. 
• Other Requirements:

• • Official transcripts
  • Letter of Recommendation
  • Statement of Purpose
  • 2 References
  • Updated Resume
  • 3 short essays
  • Work experience( Not mandatory)

University of Bayreuth

• Course Name: MBA Marketing and Sales Management
• Course duration: 2 years
• PTE: 50-60
• TOEFL: 72-100
• IELTS: 6.0-6.5
• Academic Requirements: At least 60% of a bachelor's degree in Management or other related degrees. 
• Other Requirements:

• • Official transcripts
  • Letter of Recommendation
  • Statement of Purpose
  • Updated Resume
  • Work experience of 1 year

IUBH University

• Course Name: MA in International Marketing Management
• Course duration: 1 year
• PTE: 50-60
• TOEFL: 72-100
• IELTS: 6.0-6.5
• Academic Requirements: A 4 years bachelors with a minimum of 65% bachelor's degree in management or other closely related degrees. 
• Other Requirements:

• • Official transcripts
  • Letter of Recommendation
  • Statement of Purpose
  • Updated Resume
  • Work experience( Not mandatory)
  • If you have a three-year bachelor's degree, you must pass the TASC test. If your bachelor's degree is not in business or management, you must: Participate in the Business Preparation Semester.

CBS International Business School

• Course Name: Master in Digital Marketing
• Course duration: 2 years
• PTE: 50-60
• TOEFL: 72-100
• IELTS: 6.0-6.5
• Academic Requirements: A bachelor's degree in business administration or a closely comparable degree with a minimum of 60%.
• Other Requirements:

• • Official transcripts
  • Letter of Recommendation
  • Statement of Purpose
  • Updated Resume
  • Work experience( Not mandatory)

Berlin School of Business & Innovation

• Course Name: MA in Strategic Marketing
• Course duration: one and a half years
• PTE: 50-60
• TOEFL: 72-100
• IELTS: 6.0-6.5
• Academic Requirements: A minimum of 60% in bachelor's degree in Mathematics, Statistics, Econometrics, Accounting, Taxation, or other related degrees. 
• Other Requirements:

• • Official transcripts
  • Letter of Recommendation
  • Statement of Purpose
  • Updated Resume
  • 3 years of Work experience in a related field
  • Minimum age: 21 years

ESCP Business School

• Course Name: MS in Marketing and Digital Media
• Duration of the course: 1.3 years
• PTE: 50-60
• TOEFL: 72-100
• IELTS: 6.0-6.5
• Academic Requirements: A minimum of 60% in bachelor's degree in Mathematics, Statistics, Econometrics, Accounting, Taxation, or other related degrees. 
• Other Requirements:

• • Official transcripts
  • Letter of Recommendation
  • Statement of Purpose
  • Updated Resume
  • 1 year of Work experience
  • Written test results for TAGE – MAGE, GMAT, or ESCP; Interview

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Scholarships for studying a Master in Marketing in Germany

Germany is one of the most affordable places in the world to study for pursuing a master’s degree in Marketing. Many organizations and colleges, however, provide scholarships, fellowships, and assistantships to overseas students to help with financial needs and living expenses.

Here are some of the scholarship programs that the Universities in Germany offer to International students:

Scope of Masters in Marketing in Germany

In Germany, a marketing professional's average annual income is 53,000 EUR. This covers housing, transportation, and other amenities such as health insurance, clothes, and flood insurance. 

Employees with over two years of experience earn 32% more than new hires. Salary fluctuations are also affected by geography and professional sectors.